Cision’s Top 50 Rich Media Social Influencers List Released

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List goes beyond Facebook and Twitter to highlight marketing experts on rich media social networks, including Pinterest, Instagram, YouTube and Vine

Cision, a leading provider of cloud-based public relations and social software, today released its Top 50 Rich Media Social Influencers to follow on Twitter list.

Today’s social media includes a much larger focus on video, audio and images, known as rich media elements. Although Facebook and Twitter are staples in the modern day PR practitioner’s repertoire, the rising popularity of social networks dedicated to rich media, such as Pinterest, Instagram, YouTube and Vine, cannot be ignored.

In the past year alone, young adults have increased time spent on Instagram. Pinterest drives more referral traffic than Twitter and Reddit combined. Digital video viewing, often on mobile, has grown from 13 minutes per day in 2012 to roughly 27 minutes today. Communicators must use audio and visual content to attract and retain audiences—and ultimately, succeed online.

Influencers on this list vary from the leading experts on the different rich media social networks to Pinterest gurus with dynamic pin boards. Their diverse backgrounds include entrepreneurs, authors, executives, podcasters, bloggers and public relations professionals from the U.S. and Canada.

Influence was determined through Cision’s “Influencer Search” algorithm and by receiving a high score in relevancy (the volume of on-topic tweets related to rich media), timeliness (recent tweets related to the topic), engagement (retweets, replies and mentions), and cone of influence (connection to other influencers in the space).

The Top 50 Rich Media Social Influencers on Twitter (in alphabetical order):

1.    Tinu Abayomi-Paul
2.    Mike Alton
3.    Anna Bennett
4.    Jennifer Berson
5.    Andre Bourque
6.    Rich Brooks
7.    Lisa Buyer
8.    Paul Colligan
9.    Gini Dietrich
10.    Peg Fitzpatrick
11.    Jeneba Ghatt
12.    Wade Harman
13.    John Haydon
14.    Kami Huyse
15.    Susan Wenner Jackson
16.    Guy Kawasaki
17.    Nichole Kelly
18.    Larry Kim
19.    Jeff Korhan
20.    Shelly Kramer
21.    John Kremer
22.    Michele McGraw
23.    Drew McLellan
24.    Jason Miles
25.    Heidi Richards Mooney
26.    Michael Neubarth
27.    Vincent Ng
28.    Lee Odden
29.    Shawn Provance
30.    Rebekah Radice
31.    Mark Robertson
32.    Lisa Rodriguez
33.    Francisco Rosales
34.    Bruce Sallan
35.    Cynthia Sanchez
36.    Mike Sansone
37.    Neal Schaffer
38.    Adam Sherk
39.    Jeff Sieh
40.    Ann Smarty
41.    Ileane Smith
42.    Michael Stelzner
43.    Patsy Stewart
44.    Marcie Taylor
45.    Andi Teggart
46.    Ann Tran
47.    Denise Wakeman
48.    Dede Watson
49.    Caleb Wojcik
50.    Alex Yong

To learn more about each rich media social influencer, read the full analysis here.


About Cision

Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.

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