Global OTT Market to reach US$475 billion in 2018

Share Article has announced the addition of a new report to their collection. The new report is titled ‘World Internet Services Markets’, and looks into the database of internet service providers all over the world for the period from 2010 to 2018

It covers the revenue for the OTT service market and the prevalence of its usage all over the world. The insightful reviews in the report contain an overview of the market’s present condition as well as the major emergent trends that are set to remain for years to come.

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It analyzes the share of major OTT service providers all over the world such as Facebook, Google, Apple, etc. It looks into the various markets in which OTT services are provided, such as cloud services, social media, communication, advertizing, e-commerce, etc., to compare the position of each in the global internet services market. The report collates this disparate information in order to provide insight about the upcoming trends in the global internet services, or OTT market.

Among the modes of transmission of the OTT service, the report looks at the paid internet services market. Cloud services dominate the paid internet service market thanks to its convenience to a large share of the population. RTB, or real time bidding, is showing good growth rates in display advertizing. The report compares OTT service providers with telcos in order to understand more about the market dynamics. The trends suggest that telcos still hold a clear lead over OTT providers. Telcos are particularly strong in the cloud market, and can expect healthy growth rates in the enterprise cloud revenue till 2018.

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Telcos are also ahead of OTTs when it comes to the communication market. Telcos continue to have an overwhelming share of the market despite recent upsurges in the OTT share, and the same trend is expected to continue till 2018. Telcos are also making inroads into the OTT video market.

In the field of online search, Google still tops the chart, though it has a few regional competitors. Facebook has a similar dominance in the social networks market.

The report contains 65 figures illustrating notions such as revenues, market shares, and geographical distributions of providers in particular markets.

Among the key players in the global internet services market, the report compares the performance of Facebook, Google, Apple, Amazon, Microsoft, etc. It provides an insightful breakdown of their revenue and strategies. The key aspect of the growing internet services market is the proliferation of modes available for companies to achieve the same objective. Google attempts to create its global information empire thanks to its numerous collaborations and takeover in various industries, whereas Facebook attempts to maintain dominance in the communication industry of all kinds, as shown by their recent takeover of popular mobile chat service WhatsApp. Apple and Microsoft are committed to increasing their hardware sales, while Amazon attempts to launch their own branding among the brands they collaborate with as resellers. Google remains the overall internet service market leader thanks to its dominance of the search engine and advertizing markets.

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