LeadingResponse Announces New Chief Technology Officer

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Technology veteran Ben Porch to lead company’s IT strategy and development.

LeadingResponse, a leading provider of customer acquisition solutions for business professionals, announced the appointment of Ben Porch to the position of Chief Technology Officer (CTO). Porch will be responsible for integrating the data and technology of LeadingResponse’s two companies, IMS and RME360, and report directly to Charles DallAcqua, Chief Executive Officer.

Porch will also be responsible for leading the company's technology vision, architecture and strategy. He will oversee all aspects of technology development, including new products, enabling technologies to meet the evolving needs of our customers.

"We are very excited that Ben will join our team. His exceptional breadth of technology experience will drive greater innovation across all of our businesses," DallAcqua said. “Ben brings a unique set of skills to this new position. As technology becomes ever more important to the business growth and evolution of LeadingResponse, having someone of Ben’s caliber is critical to the company’s future success.”

Porch comes to LeadingResponse, from Q Interactive, a $200 million affiliate marketing and lead generation business focused on interactive digital marketing solutions. He served there as the Chief Technology Officer and oversaw a staff of 90 IT professionals. Before that, he was with Cendant, a $20 billion conglomerate with online travel, car rental, hotels, timeshare, real-estate, mortgage and membership-based service offerings, where he lead the strategic technology group in driving shared results across Cendant's subsidiaries to maximize business unit and corporate technology investment.

“The key to my success in driving business benefits from technology solutions is the ability to break down business strategies and deliver smaller projects that produce short-term wins while building incrementally toward the bigger picture,” said Porch. "I look forward to working with the team to continue to innovate and create solutions that address the rapidly changing lead generation landscape."

About LeadingResponse

LeadingResponse is a unique marketing services holding company that, through its family of subsidiary companies, brings together strong, innovative customer acquisition solutions across industries. For more information, visit http://www.leadingresponse.com.

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Bob Wilgus
LeadingResponse
800.795.2773 Ext: 5304
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