Wise Foods CFO, Jolie Weber on the Value of Personal Branding

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Brand Fever's Latest On Branding Episode

Episode 032: Jolie Weber, CMO to CFO, Wise Foods, Inc.

In the realm of marketing, most of us understand how powerful branding can be in changing the way a company or product is perceived. Jolie brings a more intimate point of view, demonstrating the dynamics of branding from a personal perspective.

How do you make a career transition that transcends every preconceived notion you ever had for professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about believing in her personal brand. In Brand Fever’s latest online episode of On Branding, Wise Foods’ former Chief Marketing Officer shares the story about how she made the transition from leading the company’s marketing department to becoming its CFO in 2011.

Weber’s own first reaction to the career invitation from the CEO was, “Are you kidding?” But as she pondered the opportunity, “I looked inside myself at the parts of my brand that had been successful and useful to me…and I had to think how to redevelop myself from a brand perspective.”

“In the realm of marketing, most of us understand how powerful branding can be in changing the way a company or product is perceived,” says Vicky Jones, president of Brand Fever. “Jolie brings a more intimate point of view, demonstrating the dynamics of branding from a personal perspective.”

In the On Branding video, Weber shares her journey and explains how personal branding impacted her life and can help escalate anyone’s professional ambitions.

On Branding is a series dedicated to introducing audiences to authentic brands that live to connect with their consumers. The digital documentary series introduces viewers to the world's most celebrated brand creators, innovators, entrepreneurs and experts, giving an unprecedented behind-the-scenes look at Fortune 500 companies and organic, homegrown successes alike. Join the conversation as we meet the brains behind the brand, and the builders that go boldly where no brand has ever gone before.

You can view this episode of On Branding here: Jolie Weber, CMO to CFO, Wise Foods, Inc.

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Brand Fever
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