Industry-Leading Marketer Weaving Influence Announces Q1 2015 Book Release Promotion Schedule

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New books in 2015 offer leaders opportunities to improve skill sets, manage talent, and contribute to increasing bottom lines.

The people you hire, promote, trust can be your greatest competitive advantage, if managed properly.”

Becky Robinson, CEO of Weaving Influence, an industry-leading marketing firm that represents top authors, announced the company’s promotion slate for 1st Quarter, 2015. “We are looking for a bright 2015 for our authors,” says Robinson. “And we’re off to a strong start with new books scheduled for the first quarter that can illuminate opportunities for leaders to improve their skills, grow productive teams, and add to the company’s bottom line.”

Engaging the Customer
"Sprinkles" is the latest book from the inventive mind of Chip Bell, who has written such bestselling books as "The 9 1/2 Principles of Innovative Service," "Take Their Breath Away," "Service Magic," and "Managing Knock Your Socks Off Service." “Just as sprinkles make a good cupcake special,” says Robinson, ‘this book provides the perfect recipe for elevating the loyalty of today's picky, fickle, and vocal customers.”

Leadership Success
Ken Blanchard, co-author of the iconic bestseller, "The One Minute Manager," has partnered with Dr. Morton Shaevitz, a leading authority on aging, to create "Refire! Don’t Retire." “Ask yourself this,” says Robinson. “As you approach the remainder of your life, what are you going to do to make it joyful and meaningful? This book shows how you can make your later years a time for excitement and opportunity.”

"The Hidden Leader" can help leaders to gain a competitive edge by finding and developing “hidden leaders” within their organizations. “You can’t always find them by position or title,” says Robinson. “This book, by Scott K. Edinger and Laurie Sain, is an excellent way for leaders to learn how to make the most of all their resources, including recognizing and cultivating talented, but underutilized employees.”

High-achieving women who want to successfully navigate the politics of their organizations will benefit from "The Politics of Promotion" by Bonnie Marcus. A professional coach whose focus is on women advancing their careers, Marcus focuses on how navigating the complex rules and customers of corporate politics is the key to professional recognition for women. “Women ignore organizational politics at their own peril,” says Robinson. “This book can help you avoid pitfalls that derail too many careers.”

Helping Others Succeed
Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, is releasing a new book called "Dare to Serve," which chronicles the remarkable resurgence of the Popeyes brand and shares Cheryl’s personal story of leading by serving others. “Cheryl is a different kind of leader,” says Robinson. “She is other-focused and humble, and is a wonderful example of servant leadership, shining the light on others rather than claiming the spotlight.”

"Flying Without a Helicopter" teaches readers what it takes to be successful in the workplace and how to get there. It is about parenting, educating, and managing to help young adults build skills to succeed in an increasingly competitive world. “Dr. Joanie B. Connell has written this great book for young people, their parents, educators, and leaders,” says Robinson. “Anyone who wants to help twenty-something employees excel in the workplace will be interested in this book.”

Talent Management
Dr. Stacy Feiner is a clinical psychologist, corporate leader, and business advisor whose new book, "Talent Mindset," is a guide to helping companies build their talent acquisition and management skills. “The people you surround yourself with can make or break a company’s success,” says Robinson. “The people you hire, promote, trust can be your greatest competitive advantage, if managed properly.”

About Weaving Influence
Founded in 2012, Weaving Influence brings together more than 30 skilled professionals to partner with authors and thought leaders to grow their online influence and market their books. The company identifies client priorities and focuses on providing ideas, plans, strategic advice, social media consultation, and online implementation. While primarily serving authors and thought leaders, Weaving Influence also works with corporations, small businesses, and nonprofit organizations. For more information, please visit the company’s website.

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