Entourage Yearbooks Launches Private Branding for Partners

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Entourage Yearbooks, a national yearbook company has just completed a white-label version of their website and resources so that partner companies can utilize them with their own private branding.

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Until now, school portrait photographers have had to visibly partner with yearbook printing companies, sacrificing control of brand image with their school customers.

On December, 12th, 2014 Entourage Yearbooks launched a re-design of the website and resources so that partner brands can display their own logo and company name instead of the Entourage name.

Entourage Yearbooks works with partners across the United States including photographers who want to offer yearbook products for the schools that they take pictures for. Entourage Yearbooks offers software, support, and book production to these partners.

"The ability for our partners to brand our website as their own is huge, " says Director of Strategic Partnerships Cory Tomcek. "Until now, school portrait photographers have had to visibly partner with yearbook printing companies, sacrificing control of brand image with their school customers."

Tomcek explains that once the school knows the name of the yearbook company the photographer is working with, the inevitable question arises, "Can I just work with the yearbook company directly?". This cuts the photographer out of the loop.

There are many yearbook companies who very visibly show their name on the yearbook software, marketing materials and even the printed yearbooks. Entourage decided to white-label their software and website as they are dedicated to strengthening their partner brands.

"What we've done is created a completely private branded yearbook website that displays the partner company's logo in the headline of the webpage as well as a vanity URL website address that can be linked directly to their existing website," explains Tomcek. "This gives the school yearbook adviser a seamless transition from the photographer's website to the yearbook software."

Entourage Yearbooks is the first yearbook publishing and yearbook software company to offer white-labeled online yearbook software and a white-labeled yearbook mobile application. These partner versions of the site still include the yearbook technology and tools that makes Entourage popular with customers including, online curriculum, Facebook and Instagram integration, and free e-yearbooks.

More about Entourage Yearbooks:

Founded in 2006, Entourage Yearbooks provides yearbooks to over 4,000 schools across the US and in 18 countries around the world. Entourage’s unique collaborative yearbook technologies and industry leading production times has made the company one of the fastest growing in the country, recently recognized by Inc. Magazine as the 17th fastest growing private education company in the US. For more information about Entourage Yearbooks, visit http://www.entourageyearbooks.com.

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Kelly Dunford
Entourage Yearbooks
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