Applied Marketing Science Announces Two Senior Promotions For Litigation Support Practice

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New leadership to support growth initiatives in Litigation Support practice

Brian Sowers, Principal

"Their leadership and vision will help ensure AMS is able to achieve our goals and provide consumer surveys and expert witness testimony in a variety of legal cases,” said AMS President Robert L. Klein.

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce two senior promotions in the firm’s Litigation Support practice. Brian Sowers has been promoted to Principal and Jason Och has been promoted to Associate Principal.

As Principal, Brian will be leading the Litigation Support practice and is responsible for the delivery of survey research and other marketing science initiatives to support expert testimony. Brian has been with AMS since 2011. During that time, he has managed case teams to provide market research in complex cases for the Litigation Support Practice, including those involving trademark and trade dress infringement, class action matters, false and deceptive advertising, antitrust issues and patent damages. He has also assisted attorneys in assessing the benefits of collecting market research data, critiquing opposing expert reports and preparing experts for deposition and trial questioning. Brian holds a B.A. in history from Roanoke College and an M.B.A. in marketing from the University of Colorado.

As Associate Principal, Jason contributes to the development and execution of strategy for the Litigation Support practice. He is responsible for developing new methodologies and best practices, and for providing thought leadership within the practice. Jason has managed a variety of high-profile Litigation Support cases and works closely with academic experts, attorneys and other stakeholders to manage quantitative and qualitative research initiatives. Jason has been with AMS since 2010, and was previously senior project director at the Boston office of Opinion Research Corporation (ORC-Guideline), a leading full-service market research firm. Jason has a B.S. in electrical and computer engineering from the University of Wisconsin – Madison.

“Brian and Jason have made significant contributions to AMS, each demonstrating a commitment to improving systems and processes that will allow us to meet the needs of our clients as quickly as possible. Their leadership and vision will help ensure AMS is able to achieve our goals and provide consumer surveys and expert witness testimony in a variety of legal cases,” said AMS President Robert L. Klein.

About Applied Marketing Science
Applied Marketing Science (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation. For more information, please visit http://www.ams-inc.com.

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