Grenades Gum Introduces New Bag Design and Tagline to Enhance Their Brand Image as the Most Exciting Gum

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Grenades Gum the makers of the explosively intense sugar free gum is releasing a new bag design for their product to coincide with the brand image.

Grenades Gum Logo

With their tremendous success since the initial product introduction, Grenades Gum has recently introduced new packaging and a new tagline. Both changes are meant to illustrate the fact that the Grenades Gum brand is one of excitement, dynamism and action, and both draw attention to the benefits of this popular gum. According to a company spokesperson, “We felt it was time to bring our entire branding in line with the image we want to present to our consumers. When shoppers see our new packaging and read our tagline they will know immediately that Grenades Gums is not just a gum but an experience.”

The new packaging and tagline will help set Grenades Gum apart from other gums and really define the gum as a unique product much different than other gums. The new packaging has been design to represent the explosive power of the gum and each package is a vibrant color that represents the “Blast Factor” of the different types of gums. Packages are red, green, blue or purple, and allow customers to know immediately whether they are buying the gum with a blast factor of 6, 7, 8 or 9. The company created the concept of the “Blast Factor” to reflect the strength and potency of an individual piece of gum, and it has proven to be a very popular feature with customers. Now, Grenades Gum has packaging that perfectly represents the concept of the “Blast Factor.”

The new tag line is meant to make a statement and let consumers know immediately what the gum is all about. “Explosively Fresh” evokes the functional aspect of the gum but also speaks to the adventurous nature that many people have and invites them to give it a try. “Our tagline lets chewers know right away that they are in for an explosive experience and to get ready,” said a marketing representative for Grenades Gum.

Grenades Gum has always bucked the norm and can never be referred to as a traditional gum. With its burst of freshness and long lasting flavor, Grenades Gum is different than just about any other gum.

To learn more, visit the Grenades Gum website at http://www.grenadesgum.com/ or call 877.946.6468 to speak with a company representative. Grenades Gum also has a presence on Facebook and Twitter.

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Ryan Kaminaka
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