Food Processor and Blender Manufacturing in the US Industry Market Research Report from IBISWorld Has Been Updated

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Domestic demand for food processors and blenders is forecast to continue to grow, driven by growth in per capita disposable income and the increasing importance of health to consumers. For these reasons, industry research firm IBISWorld has updated a report on the food processor and blender manufacturing industry in its growing industry report collection.

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Domestic demand for food processors and blenders is forecast to grow, but a growing share will be satisfied by imports.

The food processor and blender manufacturing industry has been in steady decline over the past five years. Revenue is estimated to have fallen by a sharp 13.0% in 2009 as the collapse in consumer confidence and per capita disposable income in the wake of the recession led to a drastic fall in consumer discretionary spending, including on industry products. “Domestic demand for blenders and food processors has actually been on the rise since 2009, driven by increasing consumer discretionary spending and growing capital investment by the food service sector,” according to IBISWorld Industry Analyst Zachary Harris. In addition, because blenders and food processors are perceived as facilitating the development of a healthier diet, growing health consciousness among the US population has further expanded demand for blenders and food processors. Nonetheless, industry revenue has continued to decline since 2009, primarily due to the food processor and blender manufacturing industry's inability to compete with inexpensive imports. Conversely, industry exports are forecast to grow at a robust average annual 16.4% over the five years to 2014 as industry operators have been able to successfully market their products to a wider international consumer base. Nevertheless, this growth in exports has not been significant enough to counteract the industry's declining domestic sales. As a result, industry revenue is forecast to decline at an annualized rate of 1.8% over the five years to 2014. In 2014, industry revenue is expected to fall 4.7% to $480.0 million.

The food processor and blender manufacturing industry is anticipated to continue to decline over the five years to 2019. Domestic demand for food processors and blenders is forecast to continue to grow, driven by growth in per capita disposable income and the increasing importance of health to consumers. “However, a growing share of this demand is forecast to be satisfied by inexpensive imports, as industry operators become increasingly incapable of competing with low-cost foreign manufacturers, predominantly located in China,” says Harris. Industry performance is in fact expected to worsen over the five years to 2019, as an expected appreciation of the US dollar and an anticipated slowdown in emerging market growth reduces demand abroad for food processors and blenders produced in the United States. As a result, industry revenue is forecast to decline over the five years to 2019.

For more information, visit IBISWorld’s food processor and blender manufacturing in the US industry report page.

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IBISWorld industry Report Key Topics

This industry manufactures electric- and motor-driven appliances used in food preparation. More specifically, companies in the industry manufacture blenders, food processors, stand mixers and a variety of other small appliances (e.g. ice crushers) used in slicing, chopping, grinding, shredding, pureeing, crushing and mixing food items.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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