The UltraStar Multi-tainment Center at Ak Chin Circle was excited and proud to be a part of the launch of The Interview. We felt very strongly that it was the right decision to stand behind our industry and in support of Sony pictures.
Phoenix, AZ (PRWEB) January 02, 2015
The UltraStar Multi-tainment Center and UltraStar Cinemas have announced that their west coast theater chain has led the nation in gross ticket sales for the nearly maligned Sony release of “The Interview.” Sony Pictures initially pulled the film from release in a wake of rumors and speculation brought on by terrorist threats, then days before the scheduled Christmas release date, gave a triumphant go-ahead. Sony then called upon theaters to screen the film while taking any needed safety precautions necessary.
A facility unlike any other, the UltraStar Multi-tainment Center screened the controversial film to the public for a full Christmas Day release. The decision by management propagated their desire to preserve free speech and artistic integrity while providing a safe environment for movie goers. The efforts of management at the UltraStar Multi-tainment Center contributed to overall company box office sales which lead the nation over the opening holiday weekend.
"The UltraStar Multi-tainment Center at Ak Chin Circle was excited and proud to be a part of the launch of The Interview. We felt very strongly that it was the right decision to stand behind our industry and in support of Sony pictures. Movies are as much a part of Americana as hot dogs, apple pie and baseball; to bring this movie to our Community allowed us to involve all our guests and give them the chance to show their support.... and they did,” explained Adam Saks, VP of Operations, UltraStar Multi-tainment Center at Ak-chin Circle.
About UltraStar Multi-tainment Center at Ak-Chin Circle:
The UltraStar Multi-tainment Center at Ak-Chin Circle, an enterprise of the Ak-Chin Community, is operated by California-based UltraStar Cinemas. UltraStar Cinemas is recognized for pioneering the digital age of cinema. They are the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of their locations. The UltraStar Multi-tainment Center at Ak-Chin Circle features “One stop, non-stop entertainment.” Guests experience adventure, competition, entertainment and relaxation all conveniently located under one roof. The Multi-tainment Center features state-of-the-art digital theaters, bowling, dining, sports lounge, live entertainment, laser tag and arcade gaming as well as corporate and private event facilities. It is located at 16000 Maricopa Rd., Maricopa, AZ. http://www.ultrastarakchin.com
About UltraStar Cinemas
UltraStar Cinemas is Southern California’s largest privately owned movie theater group. UltraStar Cinemas is headquartered in San Diego County and operates 74 screens at 7 sites throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. For more information, visit http://www.ultrastarmovies.com.
Phoenix Marketing Associates