2015 Marks the Return of Fedora

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Urban brand Hater Snapback decides to push a line of Fedora and Bowler hats to the streetwear market.

Hater Snapback Gentry series

It's not to say the Fedora ever died but to see it emerge in streetwear is something quite new.

Hater Snapback was most known for their outlandish snapback and strapback designs from 2012-14. In late 2014 the company decided to launch a line of what they call "Gentry" hats. These hats are basically a reworking of the classic Fedoras, Bowlers and Sun hats. We have already seen a few celebs take note of this throwback to the classics in late 2014. It's not to say the Fedora ever died but to see it emerge in streetwear is something quite new. In Tokyo, Japan and many other parts of Asia the Fedora has already become more popular than the snapback in streetwear and this trend looks to be spreading to North America for 2015. This is also symbolic of the current influence that Asian fashion in general now has on the rest of the world. No longer is Asia merely a producer of the goods but for a few years have grown to become an influencer as well. What's interesting is a 100+ year old western design can make a comeback with our youth via Asia. The other interesting twist is that streetwear is also originally from western culture. I guess this is a result of how closely connected we have all become globally. We live in a truely global village of fashion already. In a sense this is a direct result of our influence over the Asian fashion market coming back to us full circle. What's old is new. Expect to see the fedora/bowler hit the shelves of your local streetwear store this year.

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Adrian Gariba
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