React2Media Acquires Cross-Device, LLC.

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New York based React2Media has finalized a transaction to acquire Cross-Device, LLC, a mobile application distribution company. Financial details of the transaction are not readily available.

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“Acquiring the Cross-Device brand into React2Media will provide our advertisers and publishers a robust, single ecosystem of global mobile performance-advertising solutions, regardless of their device or location,” said Alex Schaller, CEO of React2Media.

Global performance marketing company React2Media (“R2M”) today announced the acquisition of Cross-Device LLC. As part of the acquisition, the Cross-Device brand will be retired, the company will be serving as React2Apps. Also being rebranded is React2Media’s Mobile Content Locking platform which will be known as Mobistitial.

“Acquiring the Cross-Device brand into React2Media will provide our advertisers and publishers a robust, single ecosystem of global mobile performance-advertising solutions, regardless of their device or location,” said Alex Schaller, CEO of React2Media.

This rebranding reflects Cross-Device’s mission to offer advertisers, and publishers a global mobile application distribution network. Sean McCormick, formerly the Chief Executive Officer of Cross-Device, will serve as Chief Growth Officer of React2Media, and will oversee all global development and growth initiatives.

“Being part of the React2Media family is exciting, both for our Cross-Device employees and for myself,” said McCormick. “I have watched React2Media’s growth closely over the past several years, I believe that we made the right decision to best position ourselves as the leader in global mobile application distribution. While it will be hard to say goodbye to the Cross-Device brand, I am excited about the host of global monetization and optimization solutions that we will now be able to offer our advertisers, and publishers.

“Sean McCormick is the right leader to oversee our global development and growth,” said Schaller. “We anticipate significant growth from our global publisher facing monetization solutions in the years ahead, and Sean and his team will play a significant role in our global success.”

Today’s announcement is one of many investments React2Media has made over the course of the past eighteen months. Overall in 2014, the company launched Mobistitial, ReactionAds, and ACT2 its video monetization solution.

React2Media and it’s subsidiaries have four offices worldwide (New York, Norwalk, CT.; Tampa, FL.: Bangalore, India). In addition, React2Media’s proprietary performance marketing platform delivers more than 50 million qualified customers annually via mobile and display traffic.

Advertisers interested in React2Media’s lead generation and customer acquisition solutions should contact Casey White, Chief Revenue Officer at cwhite(at)react2media(dot)com or 212.239.7070

About React2Media
React2Media is a global digital performance-based marketing company. Working across Web, mobile, and social media platforms. React2Media offers advertisers, and publishers a range of technology based lead generation and performance based marketing solutions.

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Sean McCormick
React2Media
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