Nurulize introduces a Nu Reality™: Desert Home: VR experience at CES 2015

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Replicates reality in unprecedented high resolution detail

We’ve combined the best of both worlds, photographically captured reality and beautifully rendered computer graphics to create a memorable VR experience that leaves you wanting for more.

Nurulize™ introduces a sneak peek at Nu Reality: Desert Home VR Experience that replicates a real mid-century modern home in the desert. Desert Home is where magical and entertaining things happen and can be shared with others.

For creation of desert home, Nurulize used a high end process of photographic capture using Nikon D810 cameras with multi-exposure HDR images and lidar scanning to build a detailed and accurate replica of a real place. Binaural sound was captured to ensure accurate replication of sonic signature of the location. In total an area of nearly six acres was captured in high resolution and the world has been created with painstaking detail. All the content has been designed to run at high frame rate even at 4K that future proof’s the VR experience.

This is what VR is meant to be.

At the CES 2015 Nikon® booth #11041, four physical chairs are arranged in the same position as the virtual replica so when you put on the VR headset, your world view is shifted to the vibrantly colored interior of the desert home. Inside the room a book is found on the table, peering at the book causes a beautifully rendered solar system to rise and rotate before your eyes.

“The combination of photographically captured reality and beautifully rendered computer graphics create a memorable VR experience that leaves you wanting for more,” says Scott Metzger Chief Creative Officer of Nurulize.

The preview is a taste of what is to come. Nurulize has many things planned for release of Desert Home with downloadable content. It’s designed to be a place to relax, play games with others in a collaborative way, or just sit on the porch and stargaze. Desert home is where new experiences, beautiful art objects, and customizations of the the home can be experienced. Live feeds of Facebook® and Instagram® will stream into custom picture frames. Manufacturers will be able to preview products in VR in a real environment where attention has been paid to lighting and making things look their best.

About Nurulize

Nurulize is a virtual reality software developer founded in 2013 by software development and VFX industry veterans Philip Lunn and Scott Metzger, to create disruptive applications for the emerging virtual reality revolution. Our vision is to push the envelope of creative realism while building software tools to democratize the process and broaden the market. We are on the edge of VR content development and we are constantly iterating to improve. At Nurulize passion for virtual reality and computer graphics is what drives us all. We value open communication, innovation, and like to build our relationships for the long term.

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David Karlak

philip@nurulize.com
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