Our readers are trends setters and underwear enthusiests
New York, NY (PRWEB) January 06, 2015
The Underwear Expert today released statistics regarding trends in underwear style and shopping preferences by polling readers of the site on topics including color, cut, and rise as well as underwear shopping habits.
According to 45,000 survey responses, the top choices in underwear styles from readers of the popular website are Briefs (27%), Boxer Briefs (22%), Jockstraps (17%) and Trunks (15%). 54% of the men surveyed also prefer low-rise underwear and 41% prefer mid-rise underwear.
However, according to a November 2014 report by The NPD Group, Boxer Briefs represented 40% of the market and have been gaining popularity over the past two years. Briefs were the second largest class of underwear, growing 23% over the past year and looser fitting boxers declined 14% during the same time period.
The results of the NPD Group and The Underwear Expert’s survey data differ because according to The Underwear Expert CEO and Editor-in-Chief Michael Kleinmann, “Our readers are trend setters and ‘underwear enthusiasts,’ therefore the results from the survey portray a more fashion conscious consumer as opposed to the typical survey results based on Department Store and/or Mass Market retailer data.”
Since data based on enthusiasts or early adopters may signify a future shift in underwear trends, The Underwear Expert believes that their customer is more representative of the fashion customer segment and what’s trending.
"Color also plays a more dominant role in underwear fashion which has yet to be fully recognized by the mainstream", said Kleinmann. According to the survey, the most popular colors are: black (20%), blue (19%), red (16%). White was only 13% - signifying that fashion conscious customers have moved much more towards color.
The Underwear Expert is also currently raising money via Kickstarter to launch the first ever Curated Underwear Club where it hopes to streamline the underwear shopping experience using its vast access to brands and information.
The Underwear Expert is the number one global resource for men's underwear trends, innovations, brands, reviews, editorial and more. Founded by CEO & Editor-In-Chief Michael Kleinmann, The Underwear Expert provides its readers with exclusive coverage and up to the minute details in the industry with exclusive worldwide access to the field. Kleinmann has spent the past three years carefully curating the site after selling his prior underwear business, Freshpair.