Visiting Nurse Association Health Group Appoints Brian Griffin of Empire BlueCross BlueShield as Board Chairman

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Visiting Nurse Association (VNA) Health Group and Empire BlueCross BlueShield today announced that Brian Griffin, President and CEO of Empire BlueCross BlueShield, has been appointed Chair of the VNA’s Health Group Board of Trustees. Griffin previously served as board trustee.

Brian Griffin of Empire BlueCross BlueShield Appointed as Board Chair of VNA Health Group's Board Trustees

Visiting Nurse Association (VNA) Health Group and Empire BlueCross BlueShield today announced that Brian Griffin, President and CEO of Empire BlueCross BlueShield, has been appointed Chair of the VNA’s Health Group Board of Trustees. Griffin previously served as board trustee.

"Brian's extensive background and his leadership in successfully guiding Empire BlueCross BlueShield through healthcare reform is a critical asset to VNA Health Group as we too expand our partnerships and service offerings to bring skilled nursing, therapy and home-based primary care to more communities across New Jersey," said Steven Landers, MD, MPH, President and Chief Executive Officer at VNA Health Group.

Griffin’s knowledge and experience about the challenges health care and managed care organizations face, particularly around chronic care management and reducing hospital admissions and ER utilization, will provide valuable insight to help guide VNA Health Group in developing viable programs that deliver results.

In January 2013, Griffin was named President and CEO of Empire BlueCross BlueShield, responsible for operations in New York. In April 2014 he was additionally named President of Anthem, Inc’s, Pharmacy Division. An industry leader with more than 30 years of healthcare experience, he previously held senior leadership positions with US Healthcare and Medco Health Solutions, where he had significant impact on corporate strategy, operational effectiveness and efficiency, organizational development, and revenue/earnings growth, which contributed to the company’s recognition as Fortune’s No.1 Most-Admired Company in “Healthcare, Pharmacy and Other Services.”

“I am honored to have been chosen to serve as chair of VNA Health Group’s Board of Trustees," said Griffin. “This is going to be a growth year for the organization as they expand their services to become the state’s largest provider of home-based primary care, partner with Visiting Physician Services, and develop programmatic institutes to lead innovation in connected health, children and family health, and home care and hospice services.”

VNA Health Group is New Jersey’s largest not-for-profit provider of home health, hospice, palliative and community-based care serving more than 112,000 patients and individuals annually, and employing over 1,400 people. It partners with Cape Regional Medical Center, Robert Wood Johnson University Hospital, and Englewood Hospital and Medical Center to operate Cape VNA, Robert Wood Johnson Visiting Nurses and VNA of Englewood.

About VNA Health Group
Visiting Nurse Association (VNA) Health Group is New Jersey’s largest not-for-profit visiting nurse association and visiting physician service that help individuals and families achieve their best level of health and well-being by providing home health, hospice, palliative and community-based care and operating private-pay personal care services. A full range of primary-care services are available through VNACJ Community Health Centers. Our unique partnership model with health systems leverages clinical and technical resources to operate VNA of Central Jersey, Cape VNA, Robert Wood Johnson Visiting Nurses, VNA of Englewood, and Visiting Physician Services. Currently we employ more than 1,400 and each year, care for over 112,000 people. For more than 100 years, we have had a commitment to serving vulnerable populations such as children, older adults and those with disabling and chronic illness or facing end of life. For more information about VNA Health Group call 800.862.3330, visit http://www.vnahg.org and follow us on Twitter at http://www.twitter.com/VNAHealthGroup.

About Empire BlueCross BlueShield
Serving New Yorkers for 80 years, Empire BlueCross BlueShield is the largest health insurer in New York supporting nearly four million members and more than 38,000 business, union and small employers in New York. Empire BlueCross BlueShield (Empire) is the trade name of Empire HealthChoice Assurance, Inc., and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association, serving residents and businesses in the 28 eastern and southeastern counties of New York State. Additional information about Empire is available at http://www.empireblue.com. Also, follow us on Twitter at http://www.twitter.com/healthjoinin or @empirebcbs, on Facebook at http://www.facebook.com/HealthJoinIn, or visit our YouTube channel at http://www.youtube.com/healthjoinin

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