Fusion Marketing Partners Releases B2B Sales and Marketing Trends for 2015

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Insight into Immediate, Everyday Challenges Yields Trend-Spotting Report that Companies Can Apply to Their Advantage in the New Year

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“Our goal in producing our year-end trends analysis was to share timely and actionable information about the things we know are keeping B2B marketing leaders up at night."

Fusion Marketing Partners (FMP) today announced that they have released their annual sales and marketing trends report for 2015. The Colorado Springs-based B2B marketing agency, which serves organizations across the U.S. and the world, based their 2015 trends report on industry research as well as extensive interviews with B2B company leadership about their challenges, opportunities, successes and failures. The report can be accessed at http://www.FusionMarketingPartners.com/2015-trends.

By offering this look ahead to 2015, Fusion Marketing Partners hopes to give B2B leaders extra insight into how their industry is changing and how they can prepare for success. Among the trends noted in the year-end analysis:

  • The increased emphasis on metrics to prove outcomes and effectiveness at every juncture of the B2B sales and marketing process
  • Increased competitiveness and sophistication of social media and pull marketing across markets and niches
  • The rise of the “buyer’s funnel” as a challenge to the traditionally seller-centric attraction-and-conversion process, as well as the continued drive for improvement in aligning B2B sales and marketing efforts

“Our goal in producing our year-end trends analysis was to share timely and actionable information about the things we know are keeping B2B marketing leaders up at night,” said FMP CEO Christopher Ryan. “We’re confident that leaders who pay attention to and take action in every one of these trend areas will increase their competitive advantage and improve marketing and sales performance in the coming year.”

About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is an outsourced B2B marketing provider that specializes in helping B2B companies turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit http://www.fusionmarketingpartners.com.

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Nate Warren
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