Ekin Labs Introduces Hi WiFi; the Industry’s First Solution to Use Existing WiFi Networks for Smart Home Security

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CES Innovation Award Honoree is a free app that turns the WiFi network you already have into a sophisticated security system for your home.

“With Hi WiFi, we wanted to deliver a security solution that anyone could use immediately,” said Francescantonio Della Rosa, Ekin Labs’ co-founder and CEO. “In developing Hi WiFi, we’ve cracked the code on using WiFi networks to detect motion."

Ekin Labs, Ltd., a leading innovator in smart home wireless solutions, today announced its flagship solution, Hi WiFi, at the International CES 2015 conference and tradeshow (booth #75515), where it has already been recognized as a CES Innovation Award honoree for this year. Hi WiFi is the industry’s first smart home security solution that leverages consumers’ existing WiFi network and WiFi-enabled devices to deliver a cost-effective, “smart” home security solution. Unlike complicated and expensive sensor-based solutions, Hi WiFi requires nothing more than a free app download in order for you to immediately install a home security system that uses the WiFi network to detect intruders.

“With Hi WiFi, we wanted to deliver a security solution that anyone could use immediately,” said Francescantonio Della Rosa, Ekin Labs’ co-founder and CEO. “In developing Hi WiFi, we’ve cracked the code on using WiFi networks to detect motion. When combined with machine learning, this enables us to determine who and what is moving within a home. We can even detect motion from outside the home.”

Hi WiFi’s premise is simple. Once a consumer downloads the application, they are able to use the interface to transform their existing WiFi network into security solution that can detect motion and even discern between an intruder and a family member or pet. The system leverages any WiFi-enabled device as a sensor, so the “security zone” is created between the existing WiFi router and the Hi WiFi-enabled device. No other hardware or software is required. Hi WiFi separates itself from other home security systems in three distinct ways:

● Hi WiFi is incredibly easy to use – If you have a WiFi network, you can have a sophisticated security system. All a consumer needs to do is download an app. Hi WiFi uses the WiFi network and WiFi-enabled devices you already have in place.
● Hi WiFi delivers a “smart” system that can learn over time and is capable of great sophistication - Despite the ease with which this system is installed and managed, its sophistication is far beyond “dumb” motion sensors. Hi WiFi learns over time to recognize false positives and can even filter out the movement of family pets versus an intruder. This intelligence extends to smart notifications that alert contacts in parallel rather than in sequence.
● Hi WiFi’s pricing model makes it affordable by just about everyone - Hi WiFi’s new offering is the first to turn existing devices into motion sensors, thus doing away with expensive and complicated specialty sensors. As an application run on a smartphone or tablet, the cost to the consumer is a very low monthly price.

Within the U.S. alone, there are more than 70 million people that can take advantage of the WiFi they already have to secure their homes. And many are actively seeking such solutions. The global home security solutions market is expected to grow from $20B to $34B at a CAGR of 9 percent from 2012-2017, where the U.S. alone accounts for more than 50 percent of the global market. DIY home security solutions could reach $1.5B by 2020.

“Hi WiFi represents much more than just an application and smart home security solution; it’s the beginning of an entirely new ecosystem,” said Mauro Pelosi, Ekin Labs’ CTE and co-founder. “The solution itself is easily integrated into any WiFi-enabled device, making it not just a standalone solution, but potentially a complementary one as well. There is also the potential to deliver this functionality as a cloud service and for markets beyond home security, including demanding physical security environments and home analytics as well.”

Hi WiFi has been developed by Ekin Labs, Ltd., a Finnish startup incorporated in April 2013 with a unique blend of expertise and intellectual property. Co-founders Francescantonio Della Rosa and Mauro Pelosi have deep experience within the mobile realm. Their collective experience includes multiple books from both founders, dozens of scientific publications, and over a dozen patents related to wireless technologies. Together, they represent a powerful combination of technical expertise, product development experience, and entrepreneurship.

Pricing and Availability
Hi WiFi Beta will be available for download in late Q1 2015. Interested parties can track progress at this site http://www.HiWi.Fi or visit the Hi WiFi booth #75515 in Eureka Park at the Sands Expo Center for a live demonstration at this year’s International CES 2015 conference and tradeshow, taking place in Las Vegas January 6-9.

About Ekin Labs Ltd.
Ekin Labs was founded in 2013 in order to productize the potential of multiple technological breakthroughs for wireless systems developed by co-founders Francescantonio Della Rosa and Mauro Pelosi. Both founders have deep roots in the mobile industry, including multiple patents, books, publications, and extensive work with the IEEE, CTIA, and 3GPP. The first product to be shipped by Ekin Labs is Hi WiFi, a free application that transforms existing WiFi networks into smart security systems. Interested parties can find out more at http://www.HiWi.Fi or follow us on Twitter at @gethiwifi

Ekin Labs Media Contact:
Jay Nichols
Nichols Communications
(408) 772-1551
jay(at)nicholscomm(dot)com

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Jay Nichols
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