Whether it’s a product in another store location or from our online inventory, our goal is to provide customers with omnichannel access to the best merchandise in the world... - Wanda Gierhart, CMO, Neiman Marcus Group
Charlotte, NC (PRWEB) January 07, 2015
T1Visions, a provider of interactive touchscreen technology, announces the deployment of three interactive retail tables for Neiman Marcus. The tables are now active in the luxury retailer’s Austin, Chicago, and Topanga locations, prominently displayed in each store’s shoe salon.
The retail tables feature a 32” Ultra HD 4K touchscreen, covered by a single continuous pane of glass that is customized in color per Neiman Marcus’ specifications. The touchscreens are powered by T1Visions’ proprietary retail software application, OneShop™. OneShop is an intuitive, powerful software application that allows customers to browse and filter Neiman Marcus’ inventory, which includes items both in-store and out-of-store. Customers can add items to their ‘My Favorites for Wishlist’, which can be emailed with live product links to reference for immediate purchase or for later review. The software also supports a recommendation engine based on search results. For store associates, the table provides them with up-to-the-minute inventory beyond what is available in-store, including what is “coming soon.” The touch tables can also be used as a tool to share with shoppers the latest trends.
The interactive retail table project began as a partnership between T1Visions and the Neiman Marcus Innovation Lab (iLab). “The iLab worked hand in hand with T1Visions to build a solution that marries form and function. The result is easy to use, leverages state of the art technology, and provides clients and associates with unbridled access to product,” said Scott Emmons, Neiman Marcus Enterprise Architect and iLab Manager.
T1Visions worked with the iLab to align the project with Neiman Marcus’ high standards and visual brand identity. The interactive retail table was custom designed by T1Visions’ in-house industrial design team, measuring approximately 70" long, 34" tall, and 26" wide. “One of the things that led Neiman Marcus to work with us was our ability to create a very sophisticated product that was not obtrusive, but a more elegant display of technology. We were able to integrate software, hardware, and furniture to create a seamless, complete look,” notes Marco Ventura, Vice President of Business Development at T1Visions.
“Whether it’s a product in another store location or from our online inventory, our goal is to provide customers with omnichannel access to the best merchandise in the world,” said Wanda Gierhart, CMO, Neiman Marcus Group. “With our touch tables, we deliver another layer of exceptional customer service.”
The tables are currently in their first phase of OneShop, with additional updates scheduled to release early this year. Now that the tables have been deployed to the stores, T1Visions and Neiman Marcus will continue to test and refine the software, which can be updated remotely. The long-term vision for the retail table is to conduct transactions, ultimately functioning as an additional point of sale in the store that blends in-store shopping with the online experience.
To experience this technology, visit one of Neiman Marcus’ locations in Austin, Chicago, or Topanga. The technology will also be shown at NRF Retail’s Big Show in New York, NY January 11-13 in T1Visions Booth 703.
T1Visions creates interactive touchscreen experiences. Deliberately large in size and incredibly durable, our inTouch™ Platform includes tables and walls, along with complementary digital signage and mobile apps. Our products are powered by proprietary multitouch, multiuser software that transforms public spaces into more dynamic environments. The T1Visions team is made up of design, engineering, business and technology minds alike - resulting in unrivaled support to our customers from start to finish.
Based in Charlotte, NC, T1Visions works with retail, events and exhibits, corporate, hospitality, and education markets around the globe. The company is recognized as one of Charlotte’s Fast 50 by the Charlotte Business Journal and named to the 2014 Inc. 500 by Inc. magazine. Visit http://www.t1visions.com to learn more about our products and how we can work with you and your industry.
About Neiman Marcus Group
Neiman Marcus Group LTD LLC operations include the Specialty Retail Stores segment and the Online segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus, Bergdorf Goodman and Last Call stores. The Online segment conducts direct to consumer operations under the Neiman Marcus, Horchow, CUSP, Last Call and Bergdorf Goodman brand names. For more information, visit http://www.neimanmarcusgroup.com.