Palm Beach Gardens, FL (PRWEB) January 20, 2015
A December 15 article by the Content Marketing Institute as well as articles dated December 1 and December 30 on Forbes.com, say that content marketing will dominate 2015 and is "...bigger than ever."
So how can your company harness the power of this powerful and cost effective marketing strategy?
Business large and small can maximize the results of their quality and unique content with a proven, organic strategy – which is like content marketing on steroids -- called the SONAR Content Distribution Model (SONAR). SONAR is the focus of a former Amazon#1 webmarketing bestseller, ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083], by Fortune 500 and top publishing marketer, Wendy Montes de Oca, MBA.
Content Is Cash shows readers step-by-step how to leverage content curation strategies through multiple free (organic) online channels during a specified time period, which creates search engine momentum and presence.
Content Is Cash describes several high-performing, organic (free) strategies which are part of a comprehensive, systematic method known as the SONAR Content Distribution Model, to help increase website traffic, visibility, and more. SONAR marketing is similar to article (content) marketing, but more comprehensive and has an extended reach.
According to Montes de Oca, “The book centers around a synchronized strategy of using great, original content that is ‘UVA’ (useful, valuable, and actionable) which business owners and publishers have already created, then repurposing and distributing it to targeted, relevant locations on the Web, based on target audience and business objectives”.
She continues, “SONAR represents five organic online channels: S (Syndicate partners, content syndication networks), O (Online press releases), N (Network [social] communities, social bookmarking sites), A (Article user generated content sites) and R (Relevant posts to blogs, forums, and message boards).”
Content Is Cash has received praise from some of the most respected marketers in the industry including Michael Masterson, Bob Bly, and more.
Says Montes de Oca, “The book has become a staple with publishers, entrepreneurs, start-ups, and small businesses because it’s a powerful, yet easy-to-implement strategy which utilizes great content for virtually no cost… ideal for creating visibility and traffic, which will help prospecting efforts.”
She concludes, “The SONAR Content Distribution Model works with search engines, not against it. The strategy has remained strong despite several algorithm updates including Panda, Penguin and Hummingbird. That’s because SONAR focuses on quality, relevant, and specific content. It benefits end user and that’s what content and search marketing is all about.”
For more information visit http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083.
About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. Visit her website at http://www.precisionmarketingmedia.com/. Follow her on Facebook at https://www.facebook.com/PrecisionMarketingMedia or https://www.facebook.com/ContentIsCash.