Kent Displays Unveils Two New Boogie Board® LCD eWriters at CES 2015

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Boogie Board Play n’ Trace Paperless Doodle Pad and New Boogie Board Jot 8.5 Paperless Memo Pad To Join Popular Product Line

New Boogie Board Play n' Trace and Boogie Board Jot 8.5 eWriters Debuting at CES 2015

The Boogie Board Play n’ Trace eWriter represents an exciting evolution of Boogie Board LCD eWriter technology, and the new Jot 8.5 model’s LCD is brightest we’ve ever made.

Kent Displays announced the unveiling of two new Boogie Board LCD eWriter models – the Boogie Board Play n’ Trace Paperless Doodle Pad and the new Boogie Board Jot 8.5 Paperless Memo Pad – at the International Consumer Electronics Show (CES) in Las Vegas, Nevada. A new Boogie Board brand identity and a new release of its Boogie Board Sync iOS® app were also unveiled at the show.

The Boogie Board Play n’ Trace Paperless Doodle Pad is specifically designed for the toy market, and is the first Boogie Board eWriter model to feature a translucent LCD writing surface. The toy’s form factor is similar to an artist’s palette, which makes it comfortable to hold for hands of all sizes, and the translucent LCD allows two and three dimensional objects to be traced for hours of creative fun. A free Play n’ Trace activity center mobile app includes structured learning exercises, games and drawing templates.

The new Boogie Board Jot 8.5 Paperless Memo Pad features an ultra-bright reflective LCD that is 50% brighter than previous models, combined with a sleek, ultra-thin and ultra-light product design that makes it ideal for the home, office, school, or on-the-go. Both new models have the familiar superior writing experience that makes Boogie Board eWriters so popular.

The new release of the Boogie Board Sync iOS app introduces the Boogie Board Live feature that allows anyone, anywhere to view your real-time writing or drawing through a web-browser. Great for sharing with an audience in a different location (e.g., a teacher’s or businessperson’s “whiteboard” copy, a grandchild’s latest masterpiece, or a personal handwritten message).

The new Boogie Board brand identity includes design elements and messaging that are bolder and more modern. The new brand better represents the ever-expanding and diverse Boogie Board product line which is reaching across a wider range of consumer channels. New messaging includes the tagline: No Paper, No Pen, No Problem. Writing Redefined.

“We are really excited to show our new Boogie Board eWriters to the public for the first time at CES,” said Dr. Albert Green, CEO of Kent Displays. “The Boogie Board Play n’ Trace eWriter represents an exciting evolution of Boogie Board LCD eWriter technology, and the new Jot 8.5 model’s LCD is brightest we’ve ever made.”

The Boogie Board Jot 8.5 Paperless Memo Pad will come in three colors – blue, pink, and gray – and will be available summer 2015 at an estimated MSRP of $24.99 USD. The Boogie Board Play n’ Trace Paperless Doodle Pad will be available holiday 2015 at an estimated MSRP of $29.99 USD.

For additional information about Boogie Board LCD eWriters, go to myboogieboard.com.

About Kent Displays
Founded in 1993, Kent Displays is a world leader in the research, development and manufacture of Reflex® No Power LCDs for unique, sustainable applications. Its flagship product line, Boogie Board eWriters, have redefined writing and drawing— no paper, no pen, no problem! These revolutionary paperless memo pads and note books require no power to write and retain an image and only a small amount to erase. Specific writing instruments are not required – even a finger can be used. Millions of Boogie Board eWriters have been sold through a wide variety of retailers around the world.

Boogie Board and Reflex are registered trademarks of Kent Displays in the U.S. and other countries.

iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

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Kevin Oswald
Kent Displays
+1 3306738784 Ext: 161
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since: 12/2009
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