Implant Direct, BioHorizons lead $132 Million Value Dental Implant Market

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A new report by iData Research shows an influx of discounted value brands entering the U.S. market catering to more cost-sensitive customers

“Overall growth in demand for dental implants will ultimately overpower any sort of pricing pressures and loss of market share to value and discount implant products.”

According to a new report by iData Research, value and discount implant companies, such as Implant Direct and BioHorizons will come to represent an increasing portion of the market due to their lower priced products and promotions. To this end, the total U.S. market for value and discount dental implants accounted for over $132 million in 2014.

“Overall growth in demand for dental implants will ultimately overpower any sort of pricing pressures and loss of market share to value and discount implant products”, explains Dr. Kamran Zamanian, CEO of iData. “Ultimately, the trend towards discount and value brands will lead to ASP declines in the overall dental implant market. However, growing unit sales will mitigate the effects of a declining ASP.”

Other key findings from the iData Research report entitled U.S. Market for Dental Implants, Final Abutments and Computer Guided Surgery - 2015:

  • Growing Number of General Practitioners: With a growing number of general practitioners being trained to place dental implants, these dental professionals are found to be more cost-sensitive in terms of their implant buying decisions relative to dental implant specialists.
  • Cost-sensitive Consumers: Consumers have grown to be more cost-sensitive and instead are opting for more inexpensive products. This has translated into a shift towards value and discount implant brands, as well as in imitation and generic abutments.
  • Greater Consumer Awareness: The demand for better aesthetics is driving implant placement rates, the development of improved and more expensive implants, abutments and prosthetics. As dental general practitioners become more aware of the benefits of implants, in terms of their ease of placement and maintenance, they are more likely to recommend them to their patients.

Implant Direct, Biohorizons and other discount value implant manufacturers continue to reap the benefits of their pricing strategies that cater to a growing consumer base in the market. Their creation of a value segment of the dental implant market was unique in order to distinguish their offerings from the premium players who solely offer discounts based on customer relationships and large volume purchases.

For Further Information
This in-depth look at the dental bone grafts market is part of a new report published by iData entitled “U.S. Market for Dental Implants, Final Abutments and Computer Guided Surgery - 2015”, which covers the U.S. dental implant market as a whole, as well as the following market sub-segments:

  •     One-stage Surgery
  •     Two-stage Surgery
  •     Immediate Loading
  •     Parallel Wall Implants
  •     Tapered Implants
  •     Internal Connection
  •     External Connection
  •     One-Piece
  •     Single-Tooth Replacement
  •     Multi-Unit Bridge Securement
  •     Denture Securement
  •     Stock Abutment    
  •     Custom Abutment
  •     CAD/CAM Abutment
  •     Cement-Retained Abutment
  •     Screw-Retained Abutment
  •     Denture Retaining Abutment
  •     Titanium Abutments
  •     Zirconia/Ceramic Abutments
  •     Gold Abutments
  •     Treatment Planning Software
  •     Third-Party Treatment Planning
  •     Surgical Guide

The global series on the “Dental Implants, Final Abutments and Computer Guided Surgery” market covers 25 countries including the U.S., Canada, Mexico, Brazil, Argentina, China, India, Japan, South Korea, Australia, and 15 countries in Europe.

The full reports provide a comprehensive analysis including units sold, procedure numbers, market value, forecasts, as well as detailed competitive market shares and analysis of major players’ success strategies in each market and segment.

Register online or email us at info(at)idataresearch(dot)net for a U.S. Market for Dental Implants, Final Abutments and Computer Guided Surgery – 2015 report brochure and synopsis.

iData covers a wide range of other dental global markets. Each of the following categories covers 16 to 25 countries. Visit the iData Research Dental Category page for more details on the following sub-segments:

  •     Dental Bone Grafts
  •     Dental CAD / CAM
  •     Dental Prosthetics
  •     Dental Imaging
  •     Dental Lasers
  •     Dental Materials
  •     Dental Overdentures
  •     Dental Equipment
  •     Dental Hygiene
  •     Dental Instruments

About iData Research
iData Research (http://www.idataresearch.com) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Diabetes Drugs, Diabetes Devices, Pharmaceuticals, Anesthesiology, Wound Management, Orthopedics, Cardiovascular, Ophthalmics, Endoscopy, Gynecology, Urology and more.

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Caroline Lau
iData Research
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