tasc Performace Named Official Performance Clothing of The Louisiana Marathon

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Revolutionary bamboo technology takes center stage.

tasc Performance, a purveyor of all-natural performance fitness apparel and pioneer of Bamboo Performance Technology™, has been named the exclusive apparel sponsor of the 4th annual Louisiana Marathon. The Louisiana Marathon is a 3-day running festival taking place January 16 - 18, 2015 in Baton Rouge, LA. It features a variety of activities including a kid’s race to full marathon, authentic creole cooking, and the stylings of Louisianan musicians.

tasc Performance and the marathon share the same deep roots. The company's founders are proud Louisiana sons and their headquarters is anchored in the great state. Both organizations are also completely dedicated to promoting overall fitness and healthy living habits, making this a truly synergistic and cohesive union.

Now in its fourth year, The Louisiana Marathon expects to attract 30,000 attendees from 50 states and 12 countries. This year, the marathon enlisted tasc Performance as the official apparel partner for the event. Clothing will be sold in the official Gear Shop at The BlueCross BlueShield of Louisiana Expo and at Finish Festival. Additionally, tasc Performance will outfit the ambassadors, key staff and the Louisiana Marathon organizing committee.

“tasc Performance is proud to expand our partnership with The Louisiana Marathon in 2015,” said Todd Andrews, Co-Founder of tasc Performance. “The race has grown into a signature event and has a level of authenticity which is unique to Louisiana. We are excited to be a part of the home team and look forward to enhancing the experience with our original fabrics.”

To commemorate the event, marathon goers will be able to purchase logoed tasc Performance apparel at The Gear Shop, which is open Friday, January 16th from 12:00 pm to 6:00 pm and Saturday January 17th from 10:00 am to 5:00 pm. The shop will feature a variety of men’s and women’s tank tops, short sleeve, long sleeve and quarter-zip tops, as well as fleeces and bottoms.

In addition to being the exclusive apparel sponsor for the event, tasc Performance will also be debuting a few key pieces from their 2015 collection. New styles include a women’s hi-lo pullover and long sleeved crew, made for year-round use, as well as men’s training shorts and tees. The new collection will also feature new takes on familiar favorites including printed versions of the Endurance Sports Bra and new color options for the women’s Nola Crop and men’s Carrollton Tee and Tahoe Fleece.

Introduced in 2009, tasc Performance offers a full-line of functional men’s and women’s apparel for a variety of outdoor and indoor conditions and allows for easy transitions between daily activities. tasc Performance has pioneered a proprietary process that took over two years to perfect and maintains the inherent performance characteristics of the fiber (moisture wicking, breathability, UPF 50+, temperature regulation, and anti-odor) without the use of chemical enhancements. The result is a unique fabric that feels better against the skin, is easy to care for, does not stink, and performs naturally without chemicals.

To witness the next big move in performance apparel, check out: http://www.tascPerformance.com.

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Founded in 2011, The Louisiana Marathon is a nationally recognized, 3-day running festival that showcases the sport of running with the passion of Louisiana music, cuisine and art. With The Louisiana Marathon, Half, Quarter, 5K and Kids Marathon, there is a race for everyone. Run+Eat+Dance+Laugh is the motto of The Louisiana Marathon. Please visit http://www.thelouisianamarathon.com for more information.

EDITOR’S NOTE: For more information, product samples or interviews please contact Nancy Trent or Pamela Wadler at 212-966-0024 or info(At)trentandcompany(Dot)com

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