Global Brands Enhanced by r2i Digital Services

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R2i launches new digital assets for BUNN, Sephora, Hershey's, WilmerHale and Boston College Lynch School of Education.

R2integrated is a full-service digital agency that recently launched significant online marketing assets for international brands spanning both B2C and B2B market segments. From web strategy, design and development to complete customer lifecycle digital marketing programs, r2i has executed a full suite of services for a growing customer base. R2i is pleased to announce launches for the following clients:

  • BUNN
  • Sephora
  • Hershey’s
  • WilmerHale
  • Boston College Lynch School of Education

R2i was selected by BUNN to provide website strategy, design and development for the new public-facing primary site that would cater to its consumer and commercial client base and achieve specific goals such as increase online sales; support international business; improve operational efficiencies across marketing, sales and customer support; and provide a scalable solution for growth. The new site is a result of integration with multiple platforms and features localization and product availability by region as well as SAP based eCommerce and responsive user experience optimization based on r2i’s recommendations.

Hershey’s Chocolate World is a tenured r2i client leveraging the agency for its social and customer relationship marketing services but as the need arose for a website refresh, r2i was selected by the Hershey Company to redesign the online experience. The new site blends the retail experience offered by Hershey’s Chocolate World with the digital campaigns that give visitors an end-to-end experience. Also under The Hershey Company umbrella, r2i was awarded work for to deliver a robust technology-focused web solution.

WilmerHale is a top 20 global law firm that partnered with r2i to launch various digital assets, the most recent being a comprehensive interactive site for startups and entrepreneurs. Featuring custom videos, original content, tools and resources, the site serves as a thought leadership and lead generation vehicle for the firm’s Emerging Company Group. The site is available at

R2i added Sephora to its consumer brand portfolio in response to the retail brand’s need to redesign and re-architect corporate portals that connect corporate and in-store employees with Sephora content, networks and brand assets. Called Sephora Stores, this new asset allows Sephora to more efficiently engage, communicate and collaborate with 1200 stores and employees in Canada and the US.

“These recent launches represent a wide range of solutions bringing enhanced digital maturity and user experiences to our clients,” says Chris Chodnicki, r2i co-founder.

To learn more about r2i clients and recent work, visit

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, University of Michigan and Hershey’s.

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Natalie Staines
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