Converge Consulting Announces First Quarter Webinars

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Converge Consulting has announced three upcoming free one-hour webinars for the first quarter of 2015. Converge, an inbound marketing firm focused on what’s new and what’s next in higher education, is excited to provide thought leadership on topics such as Google Analytics, inbound marketing and digital advertising.

Converge Consulting
Our first quarter webinar line up is derived from questions frequently asked by our clients as well as industry needs.

Converge Consulting has announced three upcoming free one-hour webinars for the first quarter of 2015. Converge, an inbound marketing firm focused on what’s new and what’s next in higher education, is excited to provide thought leadership on topics such as Google Analytics, inbound marketing and digital advertising.

“At Converge, we’re huge proponents of continued education. In digital marketing, if you’re not continually learning, you’re falling behind. Our first quarter webinar line up is derived from questions frequently asked by our clients as well as industry needs,” said Ann Oleson, CEO at Converge Consulting. “We look forward to the opportunity to connect with higher education professionals, share experiences and answer questions.”

Converge Consulting’s Upcoming Q1 Webinars are:

Universal Analytics: Why and How to Switch - January 28th at 2:00 EST
Join Becky Vardaman for a one-hour webinar discussing making the switch from Asynchronous to Universal Google Analytics. This webinar is a great primer on understanding all things Universal, as well as an opportunity to learn more about making the transition and what goes into a strategic digital analytics set up.

Inbound Website Checklist – February 19th at 2:00 EST
Your website is the center of your inbound marketing efforts, but is it up to the job? Join Ann Oleson and Becky Vardaman as they map out what you should expect from your inbound marketing website and tips to get there. We’ll answer your inbound questions. Is your website attracting new prospects? Is your website converting those prospects? Is your website delighting visitors?

Programmatic Digital Advertising for Higher Education – March 19th at 2:00 EST
Your digital advertising strategy should reflect your institution’s goals and one of those goals is to get students in seats. In this one-hour webinar, Hayley Warack and Ryan Lindsay will walk you through the latest trends and tactics for successful programmatic digital advertising for higher education. Topics will include: Facebook, Twitter, LinkedIn, Google AdWords, remarketing and segmentation tactics.

Register for Converge Consulting’s upcoming webinars please on the Converge website.

Converge has conducted monthly webinars for the past three years with attendance of over 100 participants per event. The firm is dedicated to inbound marketing for higher education thought leadership with topical blogs, white papers and Friday After Class video blogs in addition to the monthly webinars. Also coming in Q1 2015 is a monthly infographic series illustrating some of the complex ideas of inbound marketing. With thousands of pageviews, downloads and video plays each month, there is a clear demand for this content in the marketplace.

Higher education marketers can also read Converge Consulting’s recently released book, Memorable Marketing, Measurable Results: What’s New and Next in Higher Education Marketing.

"Converge Consulting's inbound marketing book speaks directly to what is new and next in Marketing. Coming from the agency world and working with global brands, I understand the importance of embracing these concepts and more importantly using the right tools when it comes to implementing them. At Northwestern University we discuss these topics often. The content in this book is wonderfully relevant for all marketing professionals," said Mary Baglivo, Chief Marketing Officer at Northwestern University.

Converge Consulting is a higher education marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses research, web analytics, inbound marketing, and strategic communications to positively impact student recruitment and alumni engagement for colleges and universities around the world.

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Becky Vardaman
@ConvergeOrg
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