MessageGears to Host Interactive Webinar for Enterprise Marketers on How to Effectively Use Customer Data with Hybrid Email Marketing

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In conjunction with The Relevancy Group, MessageGears’ January 21 webinar to address email marketing challenges and the effectiveness of hybrid email marketing

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I’m very excited to kick off 2015 with an informative, interactive session that will help enterprise marketers understand the benefits of hybrid email marketing and how to effectively leverage customer data.

Hybrid email marketing solution MessageGears today announced that it has partnered with the leading market research firm, The Relevancy Group, for a webinar on the emergence of hybrid email marketing. Chris Marriott, vice president of services and principal consultant at The Relevancy Group, will moderate the 60 minute webinar which is scheduled for Wednesday, January 21, 2015 at 2pm EST.

The webinar, entitled “Innovating Enterprise Email Marketing: How to Effectively Leverage Data in Your Email Programs” will explore the challenges enterprise marketers face in utilizing data, highlight the difficulties of traditional on-premise and cloud-based email systems, and promote the efficiencies of hybrid email marketing, including tactics to improve email deliverability and effectiveness. The webinar will also feature research and data from The Relevancy Group on the challenges marketers face in reaching today’s multi-tasking consumers.

Hybrid email marketing comprises all of the robust email marketing functionalities that marketers have come to depend on – such as personalization and scalability – and complements them with unprecedented security, economic, and reliability benefits. Enhanced personalization, greater calls-to-action, and on-demand communications are proven to increase conversion among new and prospective customers. However, many enterprise marketers remain unaware that this alternative email solution combining the benefits of traditional on-premise and SaaS ESPs exists. MessageGears’ innovative hybrid model has been proven to create unique revenue generation opportunities for enterprise marketers.

Who: Chris Marriott, VP of Services and Principal Consultant at The Relevancy Group, David Daniels, CEO and Co-Founder of The Relevancy Group, and Dan Roy, CEO and Co-Founder of MessageGears.

What: A discussion on new approaches to accelerate email marketing innovation, backed by existing research data and success stories. Key topics include:

  •     Multi-tasking consumers: challenges and opportunities
  •     Techniques to improve relevance and engagement
  •     Email deliverability tactics
  •     Data access improvement
  •     Hybrid email marketing benefits

When: Wednesday, January 21, 2015 at 2pm EST

Where: Click here to sign up for “Innovating Enterprise Email Marketing: How to Effectively Leverage Data in Your Email Programs” taking place on Wednesday, January 21 2015 at 2pm EST.

“I’m very excited to kick off 2015 with an informative, interactive session that will help enterprise marketers understand the benefits of hybrid email marketing and how to effectively leverage customer data,” says David Daniels, CEO and Co-Founder of The Relevancy Group. “Our research shows that marketers are still facing challenges with email effectiveness, indicating the need for innovation in the email marketing industry. MessageGears is a fine source for this discussion, as the challenges we will discuss drove the development of MessageGears’ hybrid enterprise email solution.”

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About MessageGears
MessageGears is the first and only email marketing service to combine the power and security of on-premise software with the efficiency and scalability of cloud delivery. Built for the data driven enterprise marketer, MessageGears’ unique architecture provides extraordinary data integration, the industry’s tightest security, unprecedented cost-savings and the proven realization of increased revenue. MessageGears has been recognized by The Relevancy Group for its innovative design and infrastructure stability. Founded in 2010, MessageGears is based in Atlanta, GA. For more information please visit http://www.messagegears.com.

About The Relevancy Group, LLC | http://www.relevancygroup.com | (877) 972-6886 | info(at)therelevancygroup(dot)com
The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.

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Jennifer Blackburn
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