META M1 Now Propelled by Misfit

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Integration Blends Elegant Smartwatch with Activity Tracking

It's more than just a step in the right direction, it’s a step up.

META, pioneers in smartwatch design and technology, today announced the integration of Misfit activity tracking into the highly acclaimed META M1. The integration embeds Misfit’s proprietary algorithms and cloud API across the latest META platform.

META M1 users will be able to freely access two levels of activity tracking:

Basic mode allows users to set a steps goal and track their daily totals.

Advanced mode calculates points and history tracking with a new or existing Misfit account. Advanced mode connects Misfit’s Cloud API with MetaCloud, META’s global delivery and management gateway.

“META M1 users put time at a premium,” says Bill Geiser, META founder and CEO. “Misfit’s dedication to accurate, useful activity tracking aligns perfectly with META’s focus on quality and craftsmanship. It is more than just a step in the right direction, it’s a step up.”

"Activity and automatic sleep tracking are great use cases for smart watches to incorporate so we love the fact that META’s beautiful devices can now have this functionality and can have access to the Misfit App and community," said Misfit CEO Sonny Vu.

The META M1 consists of simple, connected watch faces that deliver relevant information via iOS or Android smartphones. META M1 users will receive the Misfit integration as part of an upcoming upgrade to the platform.

The entire META M1 assortment is available at meta.watch.

About META
Meta Watch, Ltd. (META) is a smart watch technology company that creates functional, practical, and beautifully smart watches for consumers and companies alike. Spun out of the Fossil Group in 2011, META has spent nearly a decade creating fashion and lifestyle-oriented smart watches for both technology leaders and traditional watch brands.

For more information, visit http://meta.watch

About Misfit
Misfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix.

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Press Contacts

For META:
Andy Tarczon
andy[at]metawatch[dot]com

For Misfit:
Amy Puliafito
apuliafito[at]misfit[dot]com

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Andy Tarczon
Meta Watch
+1 (214) 444-8834
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Amy Puliafito
MetaWatch
since: 05/2011
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