The Digital Makeover - Enhancing Brands Through Digital Strategy

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The highly popular Digital Strategy Innovation Summit returns to New York at the Conrad Hotel on March 19 & 20. Innovation Enterprise unite digital leaders from Victoria’s Secret, Time, Walgreen, US Bank & many more to share industry examples on content strategy, platform integration & digital ROI.

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This summit will gather the world’s most dynamic and high-level executives in digital strategy

Digital Strategy is about ‘maximizing the business benefits of digital initiatives to the organization’, but where does the responsibility lie? With the strategy team or the digital team? This certainly differs between organizations but digital is shifting the competitive landscape, and so a digital strategy is essential for cementing the right digital foothold.

Non-profit organizations have been creating successful digital strategies for a number of years and the private sector has much to learn (& vice versa). The Digital Strategy Innovation Summit sees Jay Geneske, Director of Digital at The Rockefeller Foundation, present his thoughts on leveraging digital storytelling to drive meaningful action, influencing businesses and policy makers through social media. The right digital strategy provides the perfect opportunity to tap into new networks in order to gain insights and solve problems.

As for the private sector, there are a number of key players who have had to evolve for this digitalization. The US Bank has been moving forward for more than a century and the ability to adapt is essential. Kelly Colbert is the Vice President of Social Marketing at US Bank. Kelly will explore how even a bank can leverage a social foundation to satisfy rigorous compliance and governance standards, discovering innovative ways to appeal to its growth segments and spark new conversations around stressful life events –mortgages!

“We explore the importance of creating a strategy that aligns all digital initiatives, from content creation to digital ROI from a range of industries,” explains conference organizer, Harriet Connolly, at Innovation Enterprise. “This summit will gather the world’s most dynamic and high-level executives in digital strategy.”

For a complete list of speakers, presentations and to secure your pass for the Digital Strategy Innovation Summit in New York please visit: http://theinnovationenterprise.com/summits/digital-strategy-innovation-summit-new-york-2015

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Sam Geapin
Innovation Enterprise
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