GS Marketing Names Shelley Washburn New President

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Shelley Washburn named President of GS Marketing, a leading automotive marketing firm located in Houston, TX.

GS Marketing’s Board of Directors announced the appointment of Shelley Washburn as President in November 2014. Shelley has over 25 years of diverse automotive experience including sales leadership, marketing strategy, process re-engineering and strategic account management.

"We were fortunate to have many great candidates but Shelley’s knowledge of the business made her appointment an easy decision," said Jeff Parent, GS Marketing Board Member. "She has a sound vision for GS Marketing’s future and her passion for automotive and dedication to GS Marketing clients is unmistakable."

Shelley began her career with Ford Motor Company in the Atlanta and Dallas Regions. Next, she expanded her experience to the retail automotive arena and worked for a Lincoln-Mercury dealership in sales, service and F&I. She had the unique opportunity to attend the NADA Dealer Candidate Academy, where she was elected Class President. In 1998, she joined MSX International where she led a dealership process improvement consulting team.

Shelley joined Gulf States Toyota in 2001 where she held field positions in New Orleans and Houston. In 2005, she transferred to GS Marketing where she has held multiple leadership positions, including marketing positions, VP, Sales and most recently VP, Account Services, leading the GSM corporate relationships and strategy for Toyota Motor Sales and Gulf States Toyota accounts.

Shelley has a passion for mentoring and encouraging professional growth. She was a founding member and past President of the Dallas chapter of the Automotive Women’s Network.

“I am honored to be the new President of GS Marketing, a company that I have grown with over the last 10 years. I have a passion for the automotive business, for our clients and, ultimately, GSM’s success,” said Shelley. “I am currently looking for growth opportunities and plan to continue investments in technology and the digital space.”

About GS Marketing
GS Marketing, located in Houston, TX, is a full service direct marketing and digital agency specializing in the automotive industry. For 25 years, GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, one-to-one communications as well as results-driven loyalty and retention programs. As a preferred vendor for Toyota Motor Sales, GSM specializes in marketing solutions for Toyota and Scion dealerships.

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Anna Christensen
GS Marketing
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