HarvestMaster Releases New Brand Identity Representing Continual Growth & Improvement

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HarvestMaster™, a Juniper Systems company that provides data collection for agricultural research, now has a new, updated brand identity for a fresh look.

HarvestMaster's New Logo

HarvestMaster's new logo

We’re always striving to provide greater productivity, efficiency, and accuracy for our customers, and we believe the new brand identity embodies all of that.

HarvestMaster™, a Juniper Systems company that provides data collection for agricultural research, now has a new, updated brand identity for a fresh look. The release of the new logo also coincides with the announcement of HarvestMaster’s new H2 High Capacity GrainGage, a high-accuracy harvest data system for agricultural research.

HarvestMaster’s previous logo has been around since the company was first founded back in 1993. So it was with an attitude of continuous improvement and forward-thinking that the company moved ahead with the new design. The new brand identity has subtle ties to the logo of HarvestMaster’s parent company, Juniper Systems, and represents a theme of “new growth,” which resonates well with HarvestMaster’s agriculturally-minded customers.

“With the release of both the new brand identity and the H2 GrainGage, HarvestMaster is taking another huge step forward. The culture here is one of continual growth and evolution, and the new logo really represents that well,” said Allen Wilson, HarvestMaster’s Market Manager. “We’re always striving to provide greater productivity, efficiency, and accuracy for our customers, and we believe the new brand identity embodies all of that.”

To see HarvestMaster’s new look, along with the new H2 High Capacity GrainGage, visit their website at http://www.harvestmaster.com.

About HarvestMaster:
With offices in Logan, UT and Kansas City, MO, HarvestMaster has been a long-time leader in innovative data collection technologies for agriculture research. HarvestMaster’s Plot Harvest Data System and GrainGage™ products are industry-leading on-combine grain measurement systems, and its powerful, Windows-based harvest software, Mirus™, offers enhanced productivity and data accuracy by providing advanced diagnostic tools for data validation, highly detailed plot information, and data trend analysis on the fly.

HarvestMaster also provides data collection tools, designed and manufactured by Juniper Systems, which offer superior ruggedness and reliability in extreme environments. This product line includes the Allegro 2™ Rugged Handheld, Archer 2™ Rugged Handheld, and Mesa® Rugged Notepad.

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Kirk Earl
Juniper Systems, Inc.
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