MyBuys Releases New Cartridge for Demandware LINK to Accelerate Commerce Innovation

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Provides Retailers with Faster Path to Personalization and Increased Revenues

MyBuys, the leading provider of coordinated personalization solutions for display ads, email, websites and mobile, today announced a new release of its Demandware LINK Cartridge to help retailers accelerate their path to personalization and increased revenues. Through the LINK Technology Partner program, MyBuys enables Demandware clients to perform progressive profiling of consumers to enable rich personalization across every retail channel.

MyBuys builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. The company was named the #1 personalization provider in the 2014 Internet Retailer IR 500 Guide for the sixth year in a row. Eighty five of the IR 500 and 98 of the IR Second 500 named MyBuys as their personalization provider.

“MyBuys and Demandware have been partners for more than five years, and we continue to work collaboratively on solutions to add value to leading retailers,” said Tom Griffin, SVP of Corporate Development for Demandware. “Working with MyBuys, we can offer our clients an innovative cross-channel, coordinated personalization solution.”

“Consumers don’t think about retailers as individual silos across the website, email, display ads or the store; they view them as a single retailer, and expect a consistent, personalized experience across every channel,” said Rita Brogley, president & CEO for MyBuys. “As a result of our LINK Technology integration, we can provide our joint customers with a strategic omni-channel solution that can be implemented in just a few short weeks.”

About MyBuys
MyBuys provides coordinated personalization solutions for display ads, email, websites and mobile devices to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. MyBuys has been named the top provider of personalization solutions to the IR500 every year since 2009, and is headquartered in Silicon Valley, with offices in Ann Arbor and New York. Visit http://www.mybuys.com for more information.

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Maggie Nichols
Walker Sands Communications
+1 312.648.6001
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Chip Overstreet
MyBuys
650.544.2340
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