Industry-Leading Digital / Social Innovator Garrett Ryan Joins Alpaytac

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Alpaytac Bolsters its Offerings with Top Digital Marketing and Social Media Team

CHICAGO (January 8, 2015) – Garrett Ryan, former Digital Strategy Director at Leo Burnett, brings his groundbreaking digital marketing vision, experience and mantra (evolve, adapt, thrive) to Alpaytac as he spearheads digital media and social media services for the company.

Ryan spent the last seven years at Leo Burnett building out its digital strategy team and capabilities. Ryan’s initiatives and creative talent have been instrumental in social/digital campaigns for major brands including Kellogg’s, Allstate, McDonald’s, General Motors, Coke, Samsung, Purina, True Value, and Bank of America.

Ryan recently helped lead the global digital marketing efforts for Proctor & Gamble FemCare, one of the largest manufacturers of feminine care products in the world, including the award-winning programs “Give A Girl A Break” and the #LikeAGirl campaign that has generated over 80+ million global video views to date. Ryan also lead Buick’s recent content collaboration with top YouTube star Kurt Hugo Schneider for the brand’s 2014 NCAA March Madness sponsorship, a campaign that has generated millions of video views to date.

Of his decision to leave Burnett after almost seven years and join Alpaytac as its executive director of digital marketing & social media, Ryan said: “I was searching for the optimal opportunity to completely unsettle the conventional when it comes to digital marketing storytelling. At this stage of my career, my focus is to develop groundbreaking campaigns for businesses that connect with consumers in ways and at levels never before achieved. Alpaytac spent the last decade winning award after award for their innovative, cutting edge approach to public relations and social media, building emerging businesses into billion-dollar companies. They have done an amazing job marrying a boutique-yet-national-agency approach with big-agency implementation and results through fully integrated campaigns. My intent is to further elevate that performance with more robust results through our social and digital media services practice.”

Alpaytac President and CEO Huma Gruaz said: “Adding Garrett to a team composed of marketing/PR authorities and former journalists further strengthens our firm’s perfect mix of social media PR and digital marketing services. By combining these offerings under one roof, we will provide maximum return on our clients’ investments.”

Intertwining digital, social, and marketing into one strategic, purpose-driven vision, the Alpaytac approach redefines the standards for public relations, and digital marketing.

About Alpaytac
Alpaytac's team of elite professionals applies its collective expertise in publicity, integrated marketing, social media and digital marketing to a diverse set of clients in more than 16 industries, including consumer products, housewares, consumer electronics, travel and B2B industries. Started over a decade ago, Alpaytac Marketing Communications/Public Relations has steadily emerged as one of the top PR and social media agencies, winning over 23 awards. The firm has offices in Chicago, New York, Washington D.C. and Irvine, and has received accolades from top PR industry publications such as PRWeek, PR News, PR Daily and Bulldog Reporter, among others. For more information, visit


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Michelle Mekky
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