Riz Boardshorts Starts Campaign To Create The World’s First 100% Recycled Swim Shorts

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London based sustainable surf brand Riz Boardshorts are starting a crowdfunding campaign to develop the world’s first 100% recycled and recyclable boardshort collection. Backers and volunteers can support their long-term mission of transforming beach and ocean plastics into beautiful beach products.

"We turn to the crowd in order to be able to fulfill our dream of being the first brand to create 100% recyclable surf wear" - Riz Smith

With the oceans pumping through their veins for as long as they can remember, the team at Riz have seized an opportunity to be pioneers of fully sustainable surf clothing.

Riz Smith (38, Kent) and Ali Murrell (37, Kent) have backgrounds in product design, natural sciences, surfing and sailing. The partnership is currently making waves on the London fashion scene, looking for revolutionary ways of producing and sourcing their shorts.

“We believe in protecting what we love and, through the development of Riz Boardshorts, it is our mission to transform beach and ocean plastics into beautiful products. We are turning to the public to help us achieve this, because we realise that it will take a movement to truly change the industry.” Says Ali

“Currently some of the leading surf brands use recycled materials in small parts of their collection, but that is where it ends. Driven by our love for the oceans, it is our goal to ensure that every product we produce, every trim, zipper and drawstring is made from 100% recycled and recyclable components.” Says Riz

Through Riz Boardshort’s crowdfunding page on kriticalmass.com, anyone with a love for the ocean can support their goals to:

1. Invest in becoming the first fully recycled and recyclable Boardshort brand, ultimately transforming beach and ocean plastics into beautiful beachwear

2. Expand the Riz range, making high quality, recycled beachwear for the world to wear.

Another pillar of the Riz brand is their revolutionary Rizcycling program, which they hope will one day be an industry benchmark for all sustainable clothing brands.

“Rizcycling means working with our customers to create a perpetual loop that transforms waste and worn out surfwear into beautiful new products”, says Riz. “Our shorts are made from 100% recycled and recyclable fabrics and, by offering a 25% discount on a new pair, customers are encouraged to donate their old and unwanted boardies for reuse or rehoming”.

Supporters who visit the Riz Boardshorts crowdfunding campaign on kriticalmass.com will be rewarded with products from the upcoming collection, sunshine Christmas gifts, and one-of-a-kind opportunities including creating their own bespoke pair of Riz boardshorts and a unique surfing trip with their Ocean Ambassadors. The crowd campaign is looking to raise £15,000 by the 20th of February 2015

For more information on the campaign, its supporters and other exciting rewards, please visit Riz’s kriticalmass fundraising page: https://kriticalmass.com/p/bottlestoboardshorts

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Benjamin Lickfett
@KriticalM
since: 07/2012
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