PM360 Announces Winners of 2014 Pharma Choice Awards

Share Article

The Only Healthcare Creative Awards Voted on by the Industry.

PM360, a leading health-marketing industry trade magazine, has announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 12 categories: Professional Campaign, Consumer and Professional Websites, Unbranded, Sales Aid, App, Print and Digital Self-Promotion, Video, DTC/DTP, Multichannel and Other. The winners are featured in the January 2015 issue of PM360.

Since 2009, the PM360 Pharma Choice awards have recognized outstanding achievement and creativity in healthcare marketing. The awards are unique in that PM360 readers act as judges for the entries submitted by their peers. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry and overall quality. The winning entries are noteworthy in their ability to attract attention in an information-saturated healthcare environment.

“For six years now the Pharma Choice awards have offered the very creative people in this industry a chance to voice their opinions on the work being done by colleagues,” says Anna Stashower, CEO and Publisher of PM360. “And once again they have chosen truly awe-inspiring work. We are honored to recognize the people and companies responsible for these 36 campaigns and initiatives.”

A Gold, Silver and Bronze award is given to the top three vote-getters in each of the 12 distinct categories. Additionally, the overall vote-getters out of all of the print, digital and print/digital categories receive special recognition by appearing on the cover of the January 2015 issue. This year the top honors went to Concentric Health Experience’s “Iron Overload: Exjade Patient Journey” for Novartis in the Multichannel category, CAHG’s “Sovaldi Dimensional Direct Mail Campaign” for Gilead in the Professional Campaign category, and Palio+Ignite’s “Otezlapro.com” for Celgene in the Professional Website category.

This year’s PM360 Pharma Choice winners include:

DIGITAL, APP
GOLD: KidneyAPPetite Mobile App for Sanofi U.S. Agency: Intouch Solutions

DIGITAL, APP
SILVER: Kaletra Patient Journey App for AbbVie. Agency: AbelsonTaylor

DIGITAL, APP
BRONZE: ViaOpta Nav from Novartis. Developed by Giovanni Ciaffoni Software Development

DIGITAL, CONSUMER WEBSITE
GOLD: TheAnswerToCancer.org for Cancer Research Institute. Agency: Giant Creative Strategy, LLC

DIGITAL, CONSUMER WEBSITE
SILVER: Obagi.com for Obagi Medical Products. Agency: GA Communication Group

DIGITAL, CONSUMER WEBSITE
BRONZE: Healthjourneysupport.com for AstraZeneca US. Agency: Nucleus Medical Media

DIGITAL, PROFESSIONAL WEBSITE
GOLD: Otezlapro.com for Celgene. Agency: Palio+Ignite

DIGITAL, PROFESSIONAL WEBSITE
SILVER: Have You Met Resistance Website for Oncogenex Pharmaceuticals, Inc. Agency: The Navicor Group, LLC

DIGITAL, PROFESSIONAL WEBSITE
BRONZE: HCV Can Be Cured for Gilead Sciences. Agency: Purohit Navigation

DIGITAL, SELF-PROMOTION
GOLD: Medical Marketing Fear #17. Agency: Avant Healthcare

DIGITAL, SELF-PROMOTION
SILVER: It’s in Our Genome Website. Agency: Intouch Solutions

DIGITAL, SELF-PROMOTION
BRONZE: McCann Torre Lazur “AdSpeak Translator.” Agency: McCann Torre Lazur

DIGITAL, VIDEO
GOLD: Bring Your Pet to Work Day. Agency: Klick Health

DIGITAL, VIDEO
SILVER: Take It From A Fish for AstraZeneca. Agency: DigitasLBi

DIGITAL, VIDEO
BRONZE: “Ubera Take Heart, Stay Smart Broadcast TV Commercial” for Propharma USA LLC. Agency: JUICE Pharma Worldwide

PRINT, DTC/DTP
GOLD: 52 Ways to Stay Positive on Your HD Journey for Lundbeck. Agency: Seven Three Media, LLC

PRINT, DTC/DTP
SILVER: Betaseron “I Don’t MS Around” for Bayer HealthCare. Agency: Ogilvy CommonHealth Worldwide

PRINT, DTC/DTP
BRONZE: Kuvan Powder Direct Mail Series for BioMarin. Agency: GA Communication Group

PRINT, PROFESSIONAL CAMPAIGN
GOLD: Sovaldi Dimensional Direct Mail Campaign for Gilead. Agency: CAHG

PRINT, PROFESSIONAL CAMPAIGN
SILVER: The Billboard Campaign for Celgene. Agency: Palio+Ignite

PRINT, PROFESSIONAL CAMPAIGN
BRONZE: EX-PRESS Glaucoma Filtration Device 1960’s ad for Alcon. Agency: HCB Health

PRINT, SALES AID
GOLD: Rooted in Dry Eye for Nicox, Inc. Agency: Dudnyk

PRINT, SALES AID
SILVER: Designing the Future of TAVI for Edwards Lifesciences. Agency: Giant Creative Strategy, LLC

PRINT, SALES AID
BRONZE: NovoMix 1-2-3 for Novo Nordisk. Agency: Saatchi & Saatchi Health & Wellness

PRINT, SELF-PROMOTION
GOLD: “Sparks Will Fly.” Agency: JUICE Pharma Worldwide

PRINT, SELF-PROMOTION
SILVER: No One Searches For Fake Patients. Agency: The Snow Companies

PRINT, SELF-PROMOTION
BRONZE: CultofContent and CultofCool Journal Ads. Agency: Palio+Ignite

PRINT/DIGITAL, MULTICHANNEL
GOLD: “Iron Overload: Exjade Patient Journey” for Novartis. Agency: Concentric Health Experience

PRINT/DIGITAL, MULTICHANNEL
SILVER: Speak People Campaign. Agency: GSW

PRINT/DIGITAL, MULTICHANNEL
BRONZE: ORKIDS Clinical Trial Campaign. Agency: Artcraft Health

PRINT/DIGITAL, OTHER
GOLD: Branded Caps from REMIND-A-CAP

PRINT/DIGITAL, OTHER
SILVER: “Get Closure” for Merz North America, Inc. Agency: Calcium USA

PRINT/DIGITAL, OTHER
BRONZE: Crestor Cost & Coverage Platform Campaign for AstraZeneca. Agency: FronTier Managed Markets, an Access Group company

PRINT/DIGITAL, UNBRANDED
GOLD: TEVA Oncology “In A Word” Campaign for TEVA Pharmaceuticals. Agency: AbelsonTaylor

PRINT/DIGITAL, UNBRANDED
SILVER: The Diabetes Download – YouTube Channel for Novo Nordisk Inc. Agency: CultHealth

PRINT/DIGITAL, UNBRANDED
BRONZE: Battling Resistance for Cubist Pharmaceuticals. Agency: Dudnyk

###

PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Pharma Choice Awards span 12 categories including Professional Campaign, Consumer and Professional Websites, Unbranded, Sales Aid, App, Print and Digital Self-Promotion, Video, DTC/DTP, Multichannel and Other.

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Suzanne Yergensen
Makovsky
+1 212-508-9629
Email >