Los Angeles, CA (PRWEB) January 20, 2015
A new, free extension that embeds popular Customer Relationship Management (CRM) features inside Magento could provide an instant and easy solution to hundreds of thousands of Internet retailers using Magento. The opentaps CRM2 extension provides these popular CRM features inside the Magento e-commerce platform's user interface:
- Synchronizing Magento with Gmail
- Bringing all communications across different emails with customers together
- Discussing customer service issues around orders
- Creating and managing tasks for customers’ orders
- Intelligently linking communications and activities to orders
As online businesses grow, keeping up with customer service becomes an increasing challenge. Customers often get different answers from different representatives, and their requests get lost in individuals' email inboxes.
Implementing a traditional Customer Relationship Management (CRM) system, however, is often not the right solution for online retailers. In addition to the costs and time involved, CRM systems with their own user interface would force users to go into two separate systems to look up customer orders and requests. This could result in added delays and confusion for the company and its customers.
The opentaps CRM2 extension for Magento solves this problem in a unique way, by providing the most useful features of a CRM system right inside of the Magento ecommerce platform. Using big data analytics, it automatically links emails with orders, no matter who wrote it or how. This way, there’s no need to implement, learn, and use a separate system. All past customer communications, support requests, and tasks for a customer are right where the customer’s orders are.
“Having developed and implemented full-featured enterprise CRM systems, we found the most useful features for online retailers and made it as easy and accessible as possible,” notes Si Chen, President of Open Source Strategies, Inc. and lead developer of opentaps.
This new extension is open source under the Apache Software License Version 2.0 and available through Magento Connect at http://bit.ly/1DCqj1V. opentaps CRM2 (http://www.opentaps.com) is a cloud-based CRM system which specializes in pooling and analyzing communications and using them to manage tasks for organizations and teams. It is available by Web, through the Google Chrome extensions store, or on mobile through the iOS App Store and Google Play Store. For more details about opentaps CRM2, see http://youtu.be/6nMg15yWZyM.