DNA Spectrum Leads The New Privacy Battle in Consumer Genetics

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In anticipation of the pending launch of its latest product line, DNA Spectrum reaffirms and upgrades its customers’ privacy and vows to keep consumer information private. DNA Spectrum's focus on maintaining consumer genetic privacy stands in contrast to general industry research trends.

DNA Spectrum understands the inherent responsibility in dealing with its customers’ genetic information and takes great pains to ensure that trust is never compromised.

DNA Spectrum’s Privacy Policy explicitly states that all DNA samples and customer genetic data will not be used for any purpose other than services specifically requested by the customers.

The real dilemma in consumer genetics today is not only the race to introduce meaningful and actionable products, but the mechanisms used to display and communicate consumer information. The split has shifted to companies supporting the likes of big pharma, medical devices, and for-profit research institutions and companies that are collecting information solely for the use of the consumer. DNA Spectrum is committed to bringing new, innovative, and life-changing products to consumers rather than collecting information to sell to research institutions and for-profit organizations.

The company's latest product launch, myDNA Fitness, utilizes customer genetic data to provide fitness recommendations based on specific markers within their genomes. This technology is poised to transform the health industry as a whole, with the actual genetic data itself valuable to third parties looking to use it for both non-profit and for-profit research. This speaks to a larger trend within the genomics industry itself.

The race in consumer genetics has shifted to competition between companies protecting information from external sources and companies collecting research for profit. DNA Spectrum reaffirms its commitment to the consumer to provide genetic products solely for the individual gain of the consumer.

DNA Spectrum sources products from research institutions, laboratories, and intellectual property holders to develop consumer-driven products rather than collecting information to build a revenue-generating database at customer's cost.

DNA Spectrum has maintained its vision as a genetic products provider for the people since inception. DNA Spectrum is a marketplace that partners with researchers, institutions, and scientists to provide tests and life research into products that are meaningful and easy to understand to consumers. DNA Spectrum seeks to validate and simplify complex and insightful research into clear and relevant products for customers.

The company understands the inherent responsibility in dealing with its customers’ genetic information and takes great pains to ensure that trust is never compromised. DNA Spectrum’s Privacy Policy explicitly states that all collected samples and customer genetic data will not be used for any other purpose other than services specifically requested by its customers. Furthermore, the company’s customers determine what other parties will have access to their genetic information. If customers wish to participate in large-scale research studies or medical trials, the decision should be up to the individual, not the company that is entrusted with the genetic makeup.

The battle for consumer genetic privacy is heating up as for-profit entities realize the value of outsourcing large data sets of genome information for research purposes. DNA Spectrum believes that consumers should have the right to choose whether or not their very own genomes are used. It is a fundamental right to freedom that society has yet to fully acknowledge. DNA Spectrum is ready and able to fight on behalf of its customers and all people who have a right to their genetic privacy, while providing services meant to both empower and improve their lives.

About DNA Spectrum

Every person's DNA stores an incredible amount of valuable information. This knowledge is only as relevant as the tools available to understand and unravel the mysteries hidden within the genetic sequence. The vision of DNA Spectrum is to uncover the information contained within a genome and present the findings in a format that is easy-to-understand, meaningful, and life changing.

Media Contact:
Paul Yates
press(at)dnaspectrum.com
1.800.471.6164
18444 N 25th Ave,
Suite 420-653,
Phoenix, AZ 85023,
United States

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Paul Yates
@DNASpectrum
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