New York, NY (PRWEB) January 10, 2015
Motion Computing® collaborated with Intel® and Radius Networks to design and implement proximity-driven marketing capabilities. Powered the Intel® Core™ processor family and superior wireless performance capabilities, Motion Computing’s POS tablets enable customer service representatives (CSR) to turn a “Point of Sale” into a “Point of Service” anywhere in the retail store using retailers’ existing software infrastructure and tools that power their existing omni-channel experiences. iBeacon™ and AltBeacon™ technology provided by Radius Network’s RadBeacon Bluetooth SmartTM proximity beacons extend the omni-channel experience to each customer through their mobile device. Customer service representatives know who each customer is and their individual preferences upon store entrance thanks to feedback provided by shoppers when they opt-in to the beacon-guided experience. Customers, using the retailer’s app on their iOS or Android devices, are connected to the customer service representative’s tablet, enabling the CSR to help shoppers expedite pick-up of pre-ordered goods, gather more detailed information about products and services, and reduce check-out times. The full, personalized service experience is showcased in the Intel booth (#2543) at NRF’s The BIG Show 2015 starting on January 11, 2015.
The location-based interactions created by Motion Computing and Radius Networks prime the retail industry with the capability to do more than just send coupons and deals to customers in-store. New capabilities are now possible – such as wallet-less checkouts via the shoppers’ app credentials. Location-based marketing tools can also be added to existing retail IT infrastructure and tied into current business information systems. Motion Computing’s tablet PCs support most retailers’ front-of-store and back-office applications, eliminating the need to replace devices every time they want to introduce a new experience such as this.
With the addition of Radius Networks’ RadBeacon proximity beacons with iBeacon™ and AltBeacon™ technology, in combination with Radius Networks’ developer tools, the retail management, employee, and customer experience become more efficient, informative, and engaging. The beacons and developer tools can additionally be used by app developers to create a wide range of innovative retail environment solutions, such as indoor navigation, improved parking solutions, enhanced ticketing, and location-relevant offers and promotions.
"Our collaboration with Motion Computing and Radius Networks demonstrates how Intel-powered tablets can help the retail industry deliver better experience and more efficient services to its customers," said Joe Jensen, general manager, Retail Solutions Division, Intel. "At NRF's The Big Show 2015, Intel will be showcasing proximity beacon-driven experiences by Motion Computing and Radius Networks. This will allow leaders in the retail industry to personally experience the performance of Intel-powered tablets across commercial and consumer applications."
“Motion Computing delivers mobility into retail with retail-hardened tablets than run the most common POS and back-office software. We leverage retailers’ existing IT infrastructure, accessories and credit card readers to allow exciting technologies like proximity services – including the Bluetooth beacons provided by Radius Networks – to be added quickly without the need for retailers to switch to other computing platforms,” said Peter Poulin, CEO, Motion Computing.
“Not only is Intel the world leader in computing innovation, they are leaders in the implementation of new and innovative technologies,” said Marc Wallace, CEO and Co-Founder of Radius Networks. “We are excited to partner with Intel and Motion Computing to use proximity beacon technology to bring new and improved applications that add value to the retail industry.”
About Motion Computing
Motion Computing® empowers organizations worldwide with technology solutions designed to optimize the performance of mobile workers. Building on a foundation of award-winning technical expertise and decades of industry experience, the Motion® team makes it their business to understand your business. Through industry-leading rugged tablet PCs, tailored accessories and services – Motion delivers mobile technology solutions customized to business workflows. Purposely built for vertical markets including field service, healthcare, utilities, construction, retail, public safety and first responders - Motion’s suite of mobile technology solutions improves worker productivity, data accuracy and security, while enabling real-time decision making at the point-of-service. Customers report lower operational expenses, increased efficiency and enhanced customer service. Motion makes its solutions available through a global network of value added resellers and distributors. For more information, visit http://www.motioncomputing.com
About Radius Networks
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services and products are used by mobile developers, major retailers, restaurant chains, sports complexes and other companies to drive innovative customer engagement and experience. For more information, visit http://radiusnetworks.com or follow Radius Networks at @radiusnetworks.
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