INVIGORADE Joins Ileana International PR Roster

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Agency Chosen to Lead Public Relations of INVIGORADE Endurance Drink

Ileana International announced today that INVIGORADE LLC, maker of INVIGORADETM Endurance DrinkTM, has joined as a client. The agency is charged with executing a tailor fit public relations strategy that raises brand awareness through a multi faceted campaign that highlights the many benefits of Invigorade.

“Ileana International was a great fit for INVIGORADE because they understood what sets us apart, that we've made a natural endurance drink with up to 50% less sugar than other brands and is specifically designed for endurance performance,” said INVIGORADE President & CEO Dan Morad. “I'm looking forward to garnering the media exposure Ileana International has proven they can get.”

Ileana International will be reaching out aggressively to endurance sports, CrossFitTM, local, and national media as awareness grows, introducing the public to this great product that already has a very devoted fan-base.

“I'm very excited to be working with INVIGORADE,” says Ileana International Account Executive Michael Landon, “Dan has a strong vision for his company and he's made a tasty drink that works.”

About INVIGORADE
INVIGORADE is a natural endurance drink company based in Hermosa Beach, CA. Their drink is designed with up to 50% less sugar than other sports drinks resulting in a smooth flavor that is easy on the stomach so athletes can hydrate and maintain optimal performance. It uses pure cane sugar and sea salt and contains no preservatives and no artificial colors, flavors or sweeteners.

For performance INVIGORADE's motto is Keep It Up because their formula keeps you up in all the aspects that matter: energy, hydration, and muscle pH. Their tri-carb blend is proven to aid performance compared with the single source carbohydrates of most other sports drinks, their replenishing electrolytes come from natural ingredients like sea salt to keep you hydrated, and a special amino acid, ß-alanine, delays fatigue.

INVIGORADE is the only drink in the world that is self-affirmed GRAS (Generally Recognized As Safe) for the use of ß-alanine, giving it a unique performance advantage over conventional sports drinks. INVIGORADE can currently be found at many top triathlete shops in Southern California, at all Fresh and Easy stores beginning January 26, and online at INVIGORADE.com.

About Ileana International
ileanainternational is a boutique marketing and public relations company based in the South Bay of Los Angeles, CA. We are difference makers whose clients are building toward a better world.

We craft campaigns that tell your story in the newspapers, online publications, television programs, radio shows, and social media outlets that matter for your audience or customers. Our experience spans many years and many industries: non-profits, consumer products, musicians, film, banks, and local businesses. Our clients have seen their names, businesses, events, programs, brands, and causes in media locally, nationally, and around the globe.

At ileanainternational we magnify your message with inspired marketing and publicity.

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Michael Landon
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