PastaMania: Accelerating Growth in China

Share Article

Singapore’s largest Italian restaurant chain, PastaMania, is set to launch on 01 February 2015 at the bustling Shanghai’s Raffles City Mall in downtown Huangpu District, Renming Guangchang.

We are happy that our various initiatives implemented to grow the PastaMania F&B concept in Shanghai have yielded strong results. It has given us confidence and momentum to setup more stores across cities in the China market.

Singapore’s largest Italian restaurant chain, PastaMania, is set to launch on 01 February 2015 at the bustling Shanghai’s Raffles City Mall in downtown Huangpu District, Renming Guangchang.

Operated by the Singapore-based conglomerate, Commonwealth Capital Group, this is the latest store within a 13-month period to expand the PastaMania footprints in Shanghai, China. The current available flagship stores are located at strategic locations in Metro-city Mall, Xujiahui and Super Brand Mall, Lujiazui District, Shanghai.

“After entering the market last December, we have been focusing on localising our business operations to suit the Chinese market. In this regard, our food items like the pasta range of chunky minced Beef Bolognese, Crispy Bacon Creamy Pasta, soup-based Seafood Zuppa, have all been winners,” said Mr Wilson Lim, Executive Director, International Business. He added that “the dessert offerings of Wafflelicious and the Banana or Mango Pizza Crostata were also popular hits amongst the female customers.” PastaMania Raffles City restaurant will also be debuting Italian all-time favourite - gelato and its related gelato desserts to cater to the palates of female customers.

PastaMania has built up a strong following amongst children from the local and foreign communities through ‘Doughworkz Program’. The children, accompanied by their parents, are able to enjoy hands-on experience in preparing Italian cuisines such as Pasta, Pizza and Ravioli in a fun and engaging manner. The lessons also incorporate development of motor skills, inculcating good table manners and eating habits and reinforcing community and family values such as filial piety (eg. serving their “own-made pasta or pizza” to their parents).

“We are happy that our various initiatives implemented to grow the PastaMania F&B concept in Shanghai have yielded strong results. It has given us confidence and momentum to setup more stores across cities in the China market,” said Mr Lim. Immediately, in the pipeline, PastaMania will be launched in Shanghai’s HuangPu district (Raffles City Mall) and sourcing for locations in Jingan, Changning, Wujiao Chang and others. With the PastaMania concept proven and taking shape in Shanghai, the PastaMania franchise program will kick-start in FY 2015 to expand across cities in China.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website