rFactr chooses ConnectAndSell OutboundOnDemand for Lead Generation

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rFactr, the global leader in enterprise class social media software, chooses ConnectAndSell OutboundOnDemand for all Lead Generation in 2015


We were investing $8,100/month on a fully burdened Lead Generation Representative. With ConnectAndSell OutboundOnDemand for the same spend, we get 400 - 500% more call activity, which means 4-5X more pipeline, Shannon Johnson, VP of Sales, rFactr

Today, ConnectAndSell announced that rFactr, the only product built to help you recognize revenue from Social Media on an enterprise level, has chosen ConnectAndSell OutboundOnDemand for all Lead Generation efforts in 2015.

After running a pilot test in December, 2014, rFactr realized that by outsourcing Lead Generation to ConnectAndSell OutboundOnDemand, they could:

-Save more than 40% compared to what they were spending in-house
-Improve coverage of their market by 300 - 500%
-Rely on the market leader in Advanced Sales Acceleration Technology to deliver higher conversion rates than anyone in the industry

According to Shannon Johnson, VP of Sales, "We were investing $8,100/month on a fully burdened Lead Generation Representative. With ConnectAndSell OutboundOnDemand for the same spend, we get 400 - 500% more call activity, which means 4-5X more pipeline. It also allows us to run special projects such as driving demand for a webinar, or traffic to a booth at a trade show."

Chad Burmeister, VP of Sales & Marketing at ConnectAndSell said, "The secret sauce of OutboundOnDemand is 1) ConnectAndSell technology that allows our agents to drive 800 - 1,000 dials/day, 2) a tight partnership with Factor 8 Training who insure that our conversion rates are the best in the industry, and 3) collaboration with the best data providers in the industry including ZoomInfo, DiscoverOrg, and more."

The OutboundOnDemand process is simple and quick to set-up.

Step 1: Schedule a kick off call
Step 2: Provide (or work with ConnectAndSell to build) a list of prospects
Step 3: Fill out an online form that the OutboundOnDemand team uses to build your custom script (Using the PerfectPitch Methodology)
Step 4: Determine how to pass meetings from OutboundOnDemand to your sales team
Step 5: Launch the first 1,000 dials, review the metrics, make any enhancements necessary, continue
Step 6: Enjoy countless sales meetings on your sales reps calendars

According to Chris Beall, CEO of ConnectAndSell, "the reason this approach is so compelling for our customers, is because they get complete transparency to the process. Since we're a technology provider, it doesn't matter to us if a customer prefers to dial in-house with their own sales professionals, or outsource to ConnectAndSell OutboundOnDemand. Our #1 priority is to improve results for our clients."

Since launching this service in September, 2014, ConnectAndSell has signed 18 customers to the service, and has a backlog of orders totalling more than 250,000 Dials purchased. The value of ConnectAndSell - the OutboundOnDemand approach typically saves the customer between 30 - 40% in what they were spending in-house and when compared to other outsourcing alternatives, ConnectAndSell OutboundOnDemand is often 50 - 70% lower cost.

When asked about why he was excited about ConnectAndSell, Julio Viskovich, VP of Marketing at rFactr said, "I know of Chad Burmeister, the VP of Sales at ConnectAndSell, twitter handle @saleshack, and to have the opportunity to partner with him to help us drive higher volumes of meetings with our prospects that are of higher quality is a real privilege".

To learn more about the latest from ConnectAndSell visit the YouTube Channel here.

About ConnectAndSell: ConnectAndSell delivers live conversations on demand, using a combination of patented switching technology and virtual sales agents. On average, ConnectAndSell can deliver a live conversation with exactly the people you’re trying to reach in under four minutes. This allows ConnectAndSell customers to increase sales and decrease sales headcount.


ConnectAndSell, The End Of Dialing is a trademark of ConnectAndSell. All other trademarks and registered trademarks are the property of their respective owners.

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