TopLine Federal Credit Union Selects FI-Mobile for Mobile Banking Solution

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Five Key Criteria Leads to Selection and Successful Launch of FI-Mobile



From partner selection through launch of the mobile app, we have found the FI-Mobile team to be knowledgeable, supportive, responsive and innovative. Vicki Erickson, VP of Marketing, TopLine Federal Credit Union

FI-Mobile, a leading provider of digital banking solutions, was selected and has been successfully implemented by TopLine Federal Credit Union ($352M in assets). TopLine is a mainstream, full-service financial institution serving seven counties in the Minneapolis / St. Paul Twin Cities metro area of Minnesota, from its five branch locations, by phone, online and now by its new mobile app powered by FI-Mobile's Mobile Banking Solution.

The leaders at TopLine held strategic planning sessions about the institution’s approach to utilize technology to improve access to products and services in order to provide additional convenience to members, with mobile and remote access being key. The goal was to make banking easier by enabling members to be “just a tap away” from all of the credit union’s services, whether from the couch or on-the-go.

The planning sessions led to five key criteria that they wanted in a mobile banking solution and app:

1) Easy Navigation and Branding
2) Single Sign-On
3) Integration with Third-Party Data Sources
4) Flexibility of the app
5) A High Value Solution and a Mobile Partner

After a thorough analysis of multiple vendors, TopLine chose FI-Mobile as its mobile banking solution partner to implement FI-Mobile’s Mobile Banking Solution.

The Results So Far:
Since the launch, the adoption has grown to 6,600 mobile users and 7,820 mobile deposits as of early November 2014. The team anticipates continued strong interest and uptake by its community. Additional best practices regarding the implementation are available in a new case study.

About FI-Mobile:
FI-Mobile is a leading provider of digital banking solutions. Credit unions and community banks rely on FI-Mobile to modernize their online banking infrastructure and consistently offer all their services online and on any device. FI-Mobile has served more than 1.4 million consumers through their credit union customers, with an average customer loyalty rate of 97 percent.

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Tim Kelly
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Maureen Carlson