CarLingo Car Buying Survey: Face-to-Face Negotiation with Dealers Painful

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CarLingo, the resource that reduces consumer uncertainty and pain in the process of new car shopping and buying, recently conducted a survey of new car shoppers and found that consumers dislike face-to-face negotiation with car dealers.

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Two-thirds of consumers would pay more than $500 to shorten their time at the dealership to fewer than 60 minutes.

A recent study by CarLingo underscores just how much consumers dislike face-to-face negotiation with dealers.

CarLingo leveraged Qualtrics’ Research Suite to survey 266 car shoppers. The results of this consumer car shopping survey show some interesting results about the perception of how painful the face-to-face interaction with the dealer can be.

Improving the negotiation during the car shopping experience will greatly influence how consumers perceive and enjoy the overall experience. Compelling findings from the study include:

  • Almost three-quarters (74%) of car shoppers feel they will be pressured by the dealer.
  • Half (48%) of respondents feel the dealer will have the upper hand in the sale of the vehicle.
  • Almost two-thirds of consumers (63%) would pay extra for a guarantee of spending less than 60 minutes in the dealership. Of these, the average is $568 per car.

“This research shows that two-thirds of consumers would pay more than $500 to shorten their time at the dealership to fewer than 60 minutes,” said CarLingo CEO and Founder Steve Greenfield. “The car shopping and buying experience is complex and multi-faceted, but consumers don’t face this same painful negotiation process across any other vertical. The automotive industry is unique, and the consumer is craving a better way to buy that reduces or eliminates negotiation entirely. As a result, there is plenty of opportunity for dealers to differentiate by focusing on improving the consumer experience.”

About CarLingo

CarLingo is focused on eliminating pain and frustration and helping to build consumers' trust and confidence by allowing users to track progress and validate decisions through every step of the new car shopping and buying process.

Uncertainty in the process typically leads to stress, pain, and lack of trust between consumers and car dealers. CarLingo reduces consumer uncertainty and pain in the process of car shopping and buying.

CarLingo helps consumers in their vehicle selection, establishing fair price, valuation of their trade-in vehicle, and determining a monthly payment that fits their budget. When the consumer is ready to purchase, CarLingo empowers them to be well-prepared, well-informed car buyers.

For more information contact:

Steve Greenfield, CEO/Founder
3324 Peachtree Road NE, Unit 802
Atlanta, GA 30326
(678) 576-9972

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Steve Greenfield
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