CrowdTwist Announces New CEO, Scott Matthews

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CrowdTwist, the marketing industry’s pioneer of multichannel loyalty and analytics solutions, today announced Scott Matthews as the company‘s new Chief Executive Officer.

CrowdTwist, the marketing industry’s pioneer of multichannel loyalty and analytics solutions, today announced Scott Matthews as the company‘s new Chief Executive Officer. The addition of Matthews at the helm of CrowdTwist comes after the successful raise of a Series B in 2014, continued high growth in the business and the expansion of an impressive roster of marquee customers including TOMS, UFC, Pepsi, Nestlé Purina, L’Oréal, and Zumiez, among others. In his role as CEO, Matthews is poised to build on this momentum and introduce more product offerings into the marketplace.

“Engagement and data are the keys to effective personalization—essentially, The Holy Grail for today’s CMO. CrowdTwist’s multichannel loyalty programs are best in class and unlock this information in a way that is non-intrusive and welcomed by the consumer. As more CMOs realize that loyalty marketing has been completely redefined by multichannel engagement, the growth ceiling will remain very high for CrowdTwist,” said Matthews.

Prior to his appointment at CrowdTwist, Matthews served as CEO of WebCollage for four years until the company’s successful exit to in 2013, when Matthews then became General Manager of Answers Syndication. In this leadership role, Matthews managed a variety of Answers’ marketing-based SaaS products to help businesses and organizations engage with customers at every interaction point, drive investment decisions from customer insights, and deliver clear and compelling content that powered the customer experience.

At WebCollage, Matthews was elevated by the Board of Directors from VP of Worldwide Sales to CEO in 2009. As CEO, Matthews pivoted WebCollage into new business sectors and directed the creation of new SaaS products and services that helped turn the company into a profitable and growing entity.

Before WebCollage, Matthews held a range of leadership positions in companies large and small, including Oracle—where Matthews ran the NY Financial region and was an early employee at Siebel Systems, Optum, Interworld, and Secure Computing.

“As more and more Fortune 1000 brands turn to loyalty marketing to drive customer engagement, personalization, and sales, Scott possesses the perfect combination of experience with one foot in the marketing world and the other in sales and management,” said Deborah Farrington, CrowdTwist board member and Co-Founder and General Partner at StarVest Partners, which led the latest round of investment in CrowdTwist in June 2014.

“Having engineered growth at every phase of his professional career, we’re confident Scott can capitalize on CrowdTwist’s existing platform and success, and grow the business at scale,” added Fairhaven Capital Partner Rudina Seseri, another CrowdTwist board member who participated in finding Matthews for the role.

Matthews currently lives in Westchester County with his wife and four children. Matthews received his bachelor’s degree from Rochester Institute of Technology and his master’s degree from Pace University’s Lubin School of Business. He enjoys golf and is an enthusiastic supporter of numerous charities including the SPCA.

For interviews and/or headshots of Scott Matthews, please contact Mark Ballard at 212-680-0179. To learn more about CrowdTwist, please visit

About CrowdTwist
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oréal, and Zumiez develop a deeper understanding of customers. For more information visit

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mark ballard
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