We are honored to be the first women’s fitness company featuring trendy and modern designs for plus size women at Outdoor Retailer 2015
Wyomissing, PA (PRWEB) January 13, 2015
Katie K Active, an inclusive active wear brand for women, announces motivational health and fitness Coach, Tulin Emre, as the first plus size model to ever walk the runway at the Outdoor Retailer Winter Market fashion show in Salt Lake City, UT on January 21, 2015. Coach Tulin, a former plus size model and magazine executive marketing professional, will model Katie K Active’s trendy fitness wear designed for women sizes small to 3x. “We are honored to be the first women’s fitness company featuring trendy and modern designs for plus size women at Outdoor Retailer 2015. We feel fitness has no bias and neither should the designs offered to women who want to be active. We both commend and appreciate the support of Outdoor Retailer in embracing and promoting fitness for women of all sizes,” says Katie K Active Marketing Director, Emily Branch.
Pushing awareness of the plus size figure, Katie K Active President, Katie Kozloff, joins the short list of female designers and retailers that are ahead of the curve when it comes to offering inclusive sizing in the fashion industry. New York fashion brands Chromat (in 2014), and Eden Miller (for Cabiria in 2013) both featured plus size models at Mercedes Benz’s acclaimed New York Fashion Week. Paving the way for fitness models to walk the runway at the 2014 NYFW event, was popular brand, Athleta, demonstrating the strength of active wear as a growing component of the fashion industry. Coach Tulin’s involvement in the OR2015 Winter Market Show for Katie K, is reflective of the fashion industry’s growing focus among retailers and designers, to offer the latest trends for “straight size” and plus size women alike. In April of 2014, market research firm NPD Group, stated that plus size retail sales ended the year at $17.5 billion, proving to be a growing market share of the retail industry. Acting as a pioneer in the fashion and modeling industry at large, Katie K Active will be the first all-inclusive active wear brand to feature a plus size model on a major industry runway at the upcoming 2015 Outdoor Retailer winter event.
“It’s exciting to see more integration of the plus size figure in mainstream fashion. Whether you’re a size 2, 10 or 24, all women want to be comfortable and fashionable in their fitness pursuits without discrimination and bias,” says Kozloff. Reflective of the brand’s all-inclusive motto, Katie K Active offers their entire fitness line of supportive, moisture wicking fabrics, in fun and unique designs from size small to 3x. Double Fit Technology ensures each piece is fitted across all size ranges for increased comfort during active endeavors. When asked about her participation, Coach Tulin says, “I love that Katie K Active offers contouring, flexible and fun supportive fabrics that are not only extremely comfortable, but help women of all sizes to feel positive and empowered in their journey to fit. I’m so proud to represent the brand at OR2015 as the first plus size model to walk the runway!”
ORWM is hailed as the one of the industry’s largest trade shows for fitness and outdoor apparel. In addition to the Fashion Show, the expo will also feature the latest in outdoor equipment and accessories while hosting a number of other special events throughout the four day show attracting over 20,000 to Salt Lake City. Outdoor Retailer Winter Market will open their doors to the public fashion show at 5:30 pm MST on January 21, 2015. Models take the runway at 6:00 pm MST. Interested press can preview the show on January 20th at 5 p.m. For more information on Katie K Active please visit katiekactive.com.