“The old site was bland, and looked like that of any other managed services provider. The new site is lively, irreverent, and lets visitors know that we’re proud to be from Cleveland.”
Beachwood, Ohio (PRWEB) February 03, 2015
Ashton Technology Solutions, a Cleveland based managed services provider, is excited to announce the launch of their newly redesigned website http://www.ashtonsolutions.com. The folks at Ashton don’t think of themselves as “geeks.” Rather, they’re problem solvers whose IT skills are matched only by their exacting standards. The Ashton team acts as consultants, helping their partners leverage technology for lasting business results.
While the previous site was acceptable, it fell short of one of Ashton’s core values; insightfulness. It was also far less than compelling, and most importantly, it didn’t speak to Ashton’s target audience; business owners and decision makers. Instead, the site was written to speak to IT professionals, and those with varying levels of tech savvy weren’t necessarily finding what they needed, nor could they understand what they were reading. Underlying all of this was the fact that the site was almost indistinguishable from many others in the managed services industry.
The new site, developed and built by Directive (Oneonta, NY), contains copy written to be clear and accessible, even to those with little to no IT experience. How do offsite backups benefit a business owner? Why should employees be required to authenticate prior to logon? What is “disaster recovery”, and how does it relate to data recovery? Why is “the cloud” important, and should my business be in it? And while the new site kept some of the original framework in place, all of the outdated SEO practices such as multiple headlines and over-repetition of keywords were removed.
Design was the other part of the problem. According to Ashton Sales and Marketing Manager, Jim Abbott, “The old site was bland, and looked like that of any other managed services provider. The new site is lively, irreverent, and lets visitors know that we’re proud to be from Cleveland.” Instead of commonly used stock images that conveyed nothing about Ashton or the team, the new site contains a variety of imagery chosen to make visitors think. Whether it’s a dog wearing boots, an ancient Irish castle, a herd of cows, or a rotary dial phone, there’s a method to Ashton’s site madness.
To answer the question “Why Ashton,” or learn more about their affinity for cows, please visit http://www.ashtonsolutions.com/cleveland-managed-service-provider