Brand Knew, LIVESTRONG Announce Causathon Event

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Nonprofits tap into SXSW tech & creative for tangible solutions to cancer–related challenges

Creative agency and technology studio, Brand Knew, announced today that it will host its first Causathon event outside of Los Angeles on March 11-12 when tech talent converges at the LIVESTRONG Foundation’s headquarters in Austin, Texas, to collaboratively hack for a cause. The event is organized in partnership with LIVESTRONG and General Assembly.

March’s Causathon will bring leading cancer nonprofit organizations together with developers, marketers, and tech-enthusiasts visiting the city of Austin prior to the South by Southwest (SXSW) Interactive. During the 24-hour event, teams will use technology to create practical and powerful solutions to internal and external problems presented by participating cancer-related non-profit organizations. In a symbiotic force of goodwill, creatives will contribute ideas and skills toward the cancer-related causes while non-profits achieve solutions they otherwise do not have the resources to conceptualize or produce. This event highlights forward-thinking nonprofits, while showcasing the talent and social awareness of active developers within the Austin area. In addition, it serves Brand Knew’s commitment to the importance of doing good, while doing well.

Participating organizations will include both national and regional nonprofit organizations focused on facilitating change within the cancer community. The event will be judged by an accomplished leadership panel across the venture, technology and media spheres.

“Uniting the tech and creative fields around this worldwide problem is another leap forward in developing solutions to improve the lives of people affected by cancer,” said LIVESTRONG Executive Vice President of External Affairs Morgan Binswanger. “We appreciate Brand Knew’s forward thinking in creating the Causathon for organizations like LIVESTRONG who continually are looking for new and innovative ways to help people live with, through and beyond cancer.”

“Successful entrepreneurs, investors, technologists and other business leaders have an inherent obligation to function within the context of social responsibility. The tech sector offers the most prominent anecdotes of rapidly accelerated growth, and so the beneficiaries of this should have a strong sense of how their good fortune can ripple through the community. This event exemplifies that notion and draws upon the unique assembling of the top minds nationwide during SXSW Interactive to collaboratively accelerate these NPO’s causes,” said Zach Suchin, co-founder and CEO of Brand Knew.
Sponsors

Many companies share Brand Knew’s mission to highlight Austin as a beacon among the growing tech and entrepreneurial enclaves. Sponsors of the inaugural Causathon: Austin event include: Uber, Amazon, Cushman & Wakefield and Karma. Please visit the event website for a complete list of sponsors http://www.causathon.org.

About Brand Knew
Brand Knew is a creative agency and technology studio. The company offers services in product development, brand development, and social marketing, and also applies resources in these disciplines to select start-up ventures in exchange for equity through a developmental venture equity program. Rooted in the ideology that the Internet and its marketing platforms are in perpetual shift, Brand Knew develops creative strategies and proprietary technologies that effectively help bring ideas to market. This generates online traction, general brand awareness and offline conversation. For more information, visit brand-knew.com.

About the LIVESTRONG Foundation
The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. Created in 1997, the Foundation is known for providing free cancer support services and advocating for policies that improve access to care and quality of life. Known for its powerful brand – LIVESTRONG – the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.8 million people affected by the disease and raised more than $580 million to support cancer survivors. One of America's top non-profit organizations, the Foundation has been recognized by industry leaders including Charity Navigator, the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency. For more information, visit LIVESTRONG.org.

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