Buzztala Teams Up with Rakuten Marketing to Deliver Organic Video Search Ads to its Advertisers

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Partnership Enables Merchants to Increase Search Engine Marketing (SEM) ROI by 4X through Organic Video

Rakuten Affiliate Network advertisers can now utilize Buzztala’s PVA ad units to take advantage of this seamless integration in the launching of their own organic video campaigns.

Buzztala, the Internet’s first organic video ad network, announced today that their search engine marketing (SEM) services will be available to retailers and advertisers through Rakuten Marketing. Buzztala’s Product Video Ads (PVAs) are short video product summaries that capture first page organic search positions and thereby deliver more revenue than paid and social combined, according to a recent BrightEdge report. Buzztala’s organic video ads will now be available through the Rakuten Affiliate Network reporting platform, to provide attribution data in organic video search as well as other channels.

PVAs also produce industry-leading CTRs (click through rates) and double as video ads, reaching the otherwise neglected mobile audience on Facebook and YouTube. Buzztala gives advertisers an effective option to complement both Shopping Ads (PLAs) and PPC text ads while providing consumers a visual way to get product information – especially important on mobile devices where screen size limits the effectiveness of text ads. Over the last quarter, PVAs have outperformed Google PLAs by 2.5x and Google text ads by 4x for its advertisers.

“Rakuten Marketing’s vision of an omni experience for its merchants is a shared goal for Buzztala, and we think it’s critical that customers get the same consistent level of attribution data and reporting throughout all marketing campaigns, whether it’s paid search or organic video search,” said Jay DeDapper, CEO of Buzztala. “Rakuten Affiliate Network advertisers can now utilize Buzztala’s PVA ad units to take advantage of this seamless integration in the launching of their own organic video campaigns.”

For advertisers, managing multiple customer touch points requires working with multiple vendors and tracking and reporting systems. The partnership enables Buzztala to help Rakuten Affiliate Network’s advertisers to easily create and launch PVAs, for hundreds or thousands of SKUs with the same ease of implementation. Merchants can see immediate ROI impact as PVAs are organically listed and driving customer acquisition in as little as two weeks. Now that Buzztala has teamed with Rakuten Affiliate Network, Buzztala can provide a turnkey service to merchants, from video production to search engine optimization management to traffic acquisition thru its network.

Buzztala will be presenting its keynote “Product Search has been Disrupted” to Rakuten advertisers during the Rakuten Marketing’s Symposium Showcase on Thursday, January 29 in San Francisco, CA. Please visit the 2015 Rakuten Marketing Symposium to learn more.

About Buzztala
The Buzztala Organic Video Ad Network is giving brands and retailers better ROI on search marketing budgets with our Product Video Ads (PVAs). These short video product summaries capture top organic search positions and deliver industry-leading CTRs. With our technology platform and presenter network Buzztala can produce videos featuring real people at scale for millions of products. Buzztala’s PRVs are outperforming Google PLAs by 2.5x and Google text ads by 4x. Please visit Buzztala FAQs to learn more.


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