We found that there are subtle differences when dissecting each of the markets’ needs that can make the difference in being selected or rejected as the vendor of choice.
Weymouth, MA (PRWEB) January 13, 2015
InfoTrends is pleased to announce the results are in and the winners have been chosen from a recently completed multi-client study, Industry Score Cards by Vertical Market. This study examined industry score card ranking of criteria and requirements by vertical and vendor markets in office technology.
InfoTrends created a web-based survey that was provided to 764 people in five paper-intensive markets: healthcare, financial services, retail, manufacturing, and education. Each market had at least 100 respondents that qualified to answer various questions within the survey. Data was collected to score sales, service capabilities, delivery, and support for seven crucial areas associated with a company’s office; these areas include hardware; software & integration; service, support, & security; brand; sales experience; price; and other factors that were in addition to the previous areas.
The study revealed which of the seven areas were most significant in the decision-making process across five vertical markets, which was the most influential in that decision-making process, and the differences between importance of the seven core criteria by company size.
“Overall, markets that are making decisions on print and copier vendors have similar basic requirements,” commented Randy Dazo, Senior Director at InfoTrends. “However, we found that there are subtle differences when dissecting each of the markets’ needs that can make the difference in being selected or rejected as the vendor of choice. Having the highest scores in capabilities in a particular vertical market does not always mean a vendor will be chosen; although, it may help,” added Dazo.
A combination of primary and secondary research, coupled with analysis of market news and trends for specific vertical markets was performed. Subscribers receive an executive summary addressing key issues, findings, vertical market and provider mapping, vertical critical ranking, manufacturer vertical market solutions and services guides, and overall recommendations.
For more information take a look at our online brochure, contact Scott Phinney at 781 616-2123, or email scott(dot)phinney(at)infotrends(dot)com.