"Aesop's Keys to Profitable Marketing" by Dr. Betsy Kruger Wins an Award: Bestseller Shows Small Business how to Profit from the 80/20 Rule.

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An award-winning bestseller, "Aesop's Keys to Profitable Marketing," presents 12 marketing strategies for sparking the profits of small businesses.

Aesop's Keys to Profitable Marketing

Dr. Betsy Kruger

Aesop's dog invites you to profit from the 80/20 rule.

"Aesop's Keys to Profitable Marketing" won the eBook Cover Design Award in November for non-fiction. According to Joel Friedlander, owner of The Book Designer blog, "This delightful and perfectly targeted cover is so appealing it draws you right in. Who’s the dog and why is he on the cover? When it’s this inviting, who cares?"

Dr. Betsy Kruger presents 12 marketing tips for profiting from the 80/20 rule in her award-winning bestseller "Aesop's Keys to Profitable Marketing."

According to Aesop, an ancient Greek slave, all are blessed with an amazing skill. Aesop related this tale about a peacock and a Greek goddess named Juno. The peacock complains, “When I utter a sound, the other birds laugh at my ugly voice. I envy the nightingale’s song.” Juno replies, “You’re blessed in beauty, not in song. I blessed every bird with a unique skill.” Aesop advises, “You go farther by using your own gift.”

Vilfredo Pareto discovered how much farther one goes by using its unique skill. In 1896, Pareto reported an amazing consistency --the top 20% of an entity's skills produced 80% of the results. Squaring this, he found the top 4% of the skills produced 64% of the results and the top 1% produced over half of the entity's results.

The 80/20 rule predicts how far a business can go by specializing in its strengths. First, rank the tasks of a business by their profitability. Call the top 20% “strengths” and the bottom 80% “weaknesses.” A business can predict its strengths will produce 80% of its profits. A business can earn even higher profits by specializing in fewer tasks.

In summary, Pareto proves that Aesop was right in saying, “You go farther by using your own gift.” Each business is blessed with a unique skill. A wise business specializes in offering this skill to others and competing on strength. Kruger's award-winning bestseller, "Aesop's Keys to Profitable Marketing," advises business leaders succeed by delighting their most profitable customers.

According to Michael Porter, Harvard Business School, “You can’t be all things to all people […] Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.”

Marketing strategy expert, Dr. Betsy Kruger, inspires business leaders to spark their profits with the 80/20 rule. Doc Betsy coaches them to revamp their marketing plan in 12 new ways. On a regular basis, "Enterprising Women" publishes her articles and posts.

For over 25 years, she conducted marketing research, commercialized her software, and taught business courses. Her academic book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses and attracted 18 radio interviews. Doc Betsy’s award-winning bestseller, “Aesop’s Keys to Profitable Marketing,” enriches businesses. Her company, Strategic Power, is rated A+ by the Better Business Bureau and certified by WBE and WOSB. She writes articles, conducts interviews, speaks to groups, and coaches businesses.
Dr. Kruger will be leading "Spark Your Profit" workshops at the National Entrepreneur Center in Orlando, Florida on March 20, 2015. Please email or call Betsy with your questions on how to spark profits.

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Betsy Kruger
Strategic Power
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