Many content marketers are still learning the exploration process and are finding out what works and what doesn’t, almost on a daily basis.
Phoenix, AZ (PRWEB) January 13, 2015
Content marketing in organizations is hot, and is expected to grow into an even bigger marketing principle in 2015 and the coming years. That’s the conclusion reached by a new, free downloadable guide released today titled The Future of Content Marketing in 2015 and Beyond.
More small-to-medium-sized businesses and enterprise organizations are jumping into content marketing to boost their overall marketing programs. That’s no surprise – recent industry figures from the Content Marketing Institute show that 77% of marketers will increase content production in the next 12 months. As more organizations adopt content marketing, it's becoming less of a trend and more of a legitimate path to new business.
Authored by the content marketing team at Vertical Measures, The Future of Content Marketing in 2015 and Beyond covers aspects of content marketing like:
- A Look Back to Move Forward
- Convince Your Boss. Convince Your Team
- The Strategic Importance of Content Marketing
- A Dream Partnership: SEO + Content
- What the Future Holds
- What We Should Leave Behind
- The Ultimate 2015 Checklist for Your Content Marketing
Content marketing experts like Andrew Davis, Arnie Kuenn, Michael Brenner (Head of Strategy at NewsCred), Robert Rose (Chief Strategist at Content Marketing Institute), Andy Crestodina and others add their expert predictions within the free guide.
"Content marketing is still the early stages of development," notes Arnie Kuenn, content marketing industry expert and CEO of Vertical Measures, in the guide. “It’s like the 2nd or 3rd inning of a baseball game. Many content marketers are still learning the exploration process and are finding out what works and what doesn’t, almost on a daily basis. That’s where the industry growth will emerge – from that process of learning how to refine and improve the way we produce content."
The Future of Content Marketing in 2015 and Beyond offers readers 15 pages of tips and strategies on what to do and what not to do in their content marketing efforts in the new year. Insights include how to set and prioritize content marketing goals; how to deliver the right content at the right time; and how to align SEO objectives with a content marketing program. Also included is a list of 40+ items to remember in 2015, grouped into The Ultimate 2015 Checklist for Your Content Marketing. It covers a broad range of reminders in different categories including ROI to social media, SEO to content strategy and more.
Step into the future and download your free copy of The Future of Content Marketing and Beyond today!
About Vertical Measures
Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, mores leads and more business from their websites. Experts from Vertical Measures travel around the country putting on content marketing workshops and on-site training programs. More information at http://www.verticalmeasures.com/.
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Quinn Whissen, Marketing Manager, Vertical Measures