Small Group Travel Myths Busted

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With holidaymakers busy beating the January blues by booking a 2015 escape, Responsible Travel busts some group travel myths, highlighting why small group tours might just be the answer for time-poor tourists looking for enriching travel adventures.

Small group travel is rather like having a friend in every city, village or farm you choose to visit

A far cry from the coaches, crowds and umbrella-wielding tour guides often associated with group travel, small-group tours, based on independent travel but with the assistance of a knowledgeable trip leader, can be an ideal way for adventurous travellers to pack big, life-enriching experiences into short holiday times.

Managing Director of Responsible Travel, Justin Francis says “Small group travel is rather like having a friend in every city, village or farm you choose to visit. Someone who knows all the best cafes and restaurants – where the menus don’t have photos of the food, and all the seats are filled with locals.

“It’s like having a companion who can translate for you, who can ensure you’re getting on the right train, who can take you out to meet her friends – and maybe even invite you round to meet her family.

“If you don’t have three months to spend exploring, small group trips let you cover more ground in less time. Your days are not spent queuing for tickets or finding hotels – so you can squeeze more into your holiday.

“As the trips are rooted in the people and environments visited and tend to use local as well as private transport, our small group cultural holidays reveal authentic local culture – not a version of it put on for tourists.”

Still unconvinced? Responsible Travel busts some of the main myths surrounding small-group travel:

“I won’t get any privacy!” - Couples and friends have private rooms, and travellers can choose to eat alone or not. Single supplements are usually available, giving solo travellers their own room – and space.

“There won’t be any free time” - Free mornings or afternoons let travellers explore on their own, or just relax. Tour leaders can recommend the best places to eat, drink, shop – or simply admire the view.

“The accommodation will be basic” - Trips are as high or low end as required. Though off the beaten track destinations won’t have luxury hotels, this is all part of the adventure.

“I won’t like the other travellers” - Tour operators try to create groups with a similar demographic – age, families, activity levels... Chances are travellers will even make new friends.

Responsible Travel has an ever-increasing range of small-group holidays worldwide available at

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Notes to editors:

About is the world's leading online travel agent for responsible holidays and a pioneer of responsible tourism. Started in 2001 with backing from Dame Anita Roddick of The Body Shop the site's mantra is 'travel like a local'. It sells holidays that are about more than just a brief stay somewhere - instead it is travel that offers a real connection with the people, the landscape, the culture, the food and the environment. It offers over 7,500 responsible holidays from over 3,000 holiday providers which all support communities and conservation. Handpicked local specialists provide authentic holidays for those seeking adventure, cultural or active experiences worldwide in destinations as diverse as Tuscany -, Malaysia -, and the US National Parks -

In addition

Is quickly becoming the leading online publisher of responsible tourism content with an expanding portfolio of 130 travel guides by February 2015.
Founded and organises The World Responsible Tourism Awards, celebrating 11 years at World Travel Market this year.
Campaigns for positive change in the travel and tourism industry.

CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism at Manchester Metropolitan University.

The company is based in Brighton's North Laine district, England.

Sarah Bareham
01273 829 269 (UK)

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